As search engine optimization enters fierce competition, more webmasters are leaning towards SEO optimization on how to obtain better rankings for their websites. Why do some websites have good rankings on search engines, while other websites can’t even find their names? What secrets are involved? This chapter explains how websites can be better ranked in search engines. Strong competitiveness is discussed.
First: filter keywords.
Choosing effective keywords is the first step towards achieving higher rankings for your website in the future. So how are keywords selected? An important technique for keywords is the phrases used by users to search in search engines online.
1. Understanding of keywords. Before collecting keywords, you must understand who the search engine serves, and you must also understand the search habits of users. Most people are accustomed to using one word or a short sentence combination to find what they are looking for when searching. How to better integrate users' search habits into the website during optimization is half the battle won.
2. Determine effective keywords. The screening of specific keywords involves many factors. The most popular words are not necessarily suitable for use, and the unpopular words are not necessarily bad. It’s easier to start with things that others haven’t done, and it’s easier to grow if you do them well. Generally, Baidu index will be used for screening, Baidu searches for related words, and filters out long-tail related words, etc.
3. Keyword judgment skills.
A: Summary of keywords. Carefully write down various keywords that may be used in the website. Do not judge and filter them first. No matter what type of website you have, try to take users as the starting point and think about which user groups will bring benefits to your website.
B: Absorb life factors. Collect users' search habits, listen to other people's opinions, and see how they would search for the content they need. Some words that you wouldn't even think of may appear inadvertently.
C: Analyze logs. A detail that webmasters often overlook is that analyzing logs requires you to know who used what keywords to visit your website. Of course, this can also be achieved through traffic statistics.
D: Refer to competitors. Check out websites with similar topics to yours and see how they write keywords and descriptions, so you may be able to get some unexpected keywords. But don’t just take over and use everything they have, because you don’t know what feasibility analysis the other party has done on keywords before designing the website.
Second: Select keywords
1. Reorganization of keywords. After completing the above sufficient research work, we should be able to screen out some feasible keywords. The next step is to integrate and reorganize the screened keywords. Form them into some phrases or phrases commonly used by daily users. A simple example: If you have the keywords "website optimization, SEO optimization website", you can try to combine them into "website SEO optimization". A reasonable combination of novel keywords is conducive to improving website rankings and will enable the website to gain higher visits and users.
2. Discard keywords. What we have to do is look for keywords that are not often used in search engines, but are relevant.
A: Remove disabled keywords, "of, you, me, place" etc. in the keywords.
B: Make the complex simple. Eliminate words or phrases that are irrelevant to the topic.
C: Wrong-spelled words are useless and will not bring you any weight. But finding a word that is often misspelled can increase website traffic.
Third: Choose the best keywords
At this point, we should have listed some of the keywords. But only a small part is still used in the selection, so how can we further extract the essence? Use the remaining keywords to search in the search engine, and don’t just focus on whether the word is hot enough. Relatively cold words are easier to start with, because the hottest words often have the most intense competition, and the opposite is true for secondary keywords. When choosing keywords, you need to find the right balance between the best keywords and the required keywords.
Summary: Search engine optimization is to optimize user experience. This article mainly discusses how to filter and reorganize keywords according to user search habits. The time for hesitation is limited. In the following time, we will further discuss the search engine optimization strategy through various aspects. This article is originally from the binary network www.zhihuiseo.com , and is the first release of A5.
Author binary network personal space