Regarding the development of the SEO market, a reporter interviewed Zhu Zerong, a management scientist and director of the Zhuoxue Management Science Research Institute. His opinion was: "Leading SEO organizations and institutions are emerging intensively. If we say that there are 3 million webmasters in China, , then the number of people interested in SEO exceeds 1 million. This eye-catching number has prompted the SEO market field to undergo violent and turbulent integration. Dark horses are emerging at any time, and the boss status in each deep market field is at any time. Changes are taking place, and new leaders, leading organizations and institutions are launching a concentrated charge with their strong tactics.”
He said: Following Dianshi Interactive, the SEO market, which has been silent for two years, is moving towards maturity, professionalization and specialization in its natural evolution. The SEO enthusiasm accumulated for many years is still burning, and the energy accumulated for many years is expanding at a high speed. , now all we need is a fire. For example, the recent e-commerce circle SEO competition has just started, and SEO contestants are pouring in like a tide. The word "e-commerce circle" was originally not worth mentioning, but it jumped to 1,000 times a day on the Baidu Index, and it surged like a rocket. The strong growth rate is 10 times that of the SEO boom in previous years, which has kicked off a new round of SEO boom that is hotter, more violent, and more majestic. It is foreseeable that big changes are about to take place in this field.
Zhu Zerong said: China has finally seen something new besides SEO technical exchanges. This field is developing into a comprehensive field with SEO organizations, SEO materials, SEO training, SEO employment, SEO senior talent market, SEO projects, SEO-assisted online marketing, etc. , multi-professional, professional-level market in different fields, the market structure has initially taken shape, and the level of marketization is accelerating. He said: The SEO market has currently shown a strong structured distribution pattern, which is mainly reflected in:
SEO organizations: A number of professional or loose organizations have been formed in various forms such as SEO associations, SEO alliances, SEO clubs, SEO groups, etc.
SEO data market: A market for sharing, communication and trading of SEO technical documents and SEO learning materials has initially formed.
SEO training market: The focus is on forming an SEO training market with different characteristics, including SEO employment, increasing income through SEO, and SEO technology upgrades.
SEO job market: A large number of specialized SEO positions have emerged. The recruitment requirements of various employers for ordinary Internet practitioners, especially for Internet marketing and website construction work, basically include the clear requirement of "familiar with SEO". This is the threshold for entry into the industry. Enhanced the overall popularity of SEO.
SEO senior talent market: An SEO market characterized by search by headhunting companies and recruitment of SEO professionals has initially formed. The recruitment of SEO department directors, SEO supervisors, and SEO engineers has gradually become a hot spot, and there is a rapid transition from Internet companies to traditional enterprises.
SEO project market: The SEO project market has maintained a strong momentum of development. There are hundreds of thousands and million-level SEO outsourcing projects everywhere. Although many senior SEO personnel have technical skills, they lack visibility and do not pay attention to the influence of the team and personal brand. It is difficult to take large orders. In addition, the SEO project outsourcing concept has not yet formed an orderly development model in China's SEO demand market. The SEO outsourcing concept in traditional enterprises has weak science popularization capabilities and few radiating customers. This is the biggest shortcoming that affects the development of SEO business.
SEO assists Internet marketing: It is a common phenomenon in the SEO industry to use Internet marketing in the name of SEO operations as a reality. Just as the marketing department and the sales department are two completely different departments in the enterprise, but in many companies, the marketing department does the work of the sales department, which leads to confusion in management, while SEO is equally embarrassing. The confusion of identities does not help to form a big SEO market. Large-scale professional-level business market.
Regarding the future of the SEO market, Zhu Zerong expressed his best wishes and expectations. He also emphasized: At present, a number of strong organizations or institutions have emerged in various professional fields of SEO, and some outstanding SEO people with professional characteristics have also emerged. With all their efforts to divide the market, the top three companies in various fields may be shaken at any time.
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