Nowadays, more and more people know about SEO network optimization. How to win in such a competitive market? In my opinion, the first thing is to improve the technical strength of leaders and teams and constantly improve the profit model. The second thing is to focus on brand marketing. , large-scale development. At the current stage, the SEO market is undergoing large-scale divisions. Those optimization matters in the name of individuals or regional optimization matters will gradually be replaced by large and thoughtful SEO teams over time. The SEO market is moving towards standardization. model, he even includes the overall corporate image specification CIS.
My name is Peng Liyong. I majored in advertising design in college. During that time, I met some friends who were building websites. That was many years ago. Of course, these friends later turned to the huge market of SEO, and some of them have made it to the Internet today. A team of hundreds of people. Of course, as a bystander, I know the hardships of starting a business and failing, and starting a business again and failing again. What is cultivated over and over again are excellent leaders in society. Now BMW is replacing Mercedes-Benz, and Mercedes-Benz is replacing Hummer. They have accumulated a lot of experience in the early stage, not only in technology, but more importantly in how to market themselves and the company. I am a witness, but also a beneficiary. Do brand SEO, identify the most popular keywords in each industry, and rank first in the national industry. Keywords can be charged an annual fee of RMB 100,000 to RMB 200,000. If you are not ranked first, there will be no charge. If you cannot maintain the corresponding fee reduction, the prices will vary according to different industries. For example, medical care, study abroad, and home furnishing categories all belong to the high-return category. Industry, successful overall marketing of the online image of these large group companies will be more conducive to their own image promotion, making themselves more powerful and confident.
To do brand SEO, you need to have a good team. This team may start with a few people. The advantage of the team is that everyone can make the best use of their talents. Each additional high-end customer can increase the corresponding number of employees. Employees need to undergo unified professional and technical training and employee comprehensive training. Quality expansion to adapt to different technical positions and reduce staff turnover. Technical Department: The technical department has the largest number of people and can be said to account for the majority of the whole. If we can't keep the benefits for our customers going, we can't build on the past and move forward with the future. Therefore, this department is very important. The technical department is responsible for updating articles, increasing exposure, increasing external links, etc. When everything else is equal, a good ranking of a website depends on the number of external links and content. My friend uses it A team of more than 100 people can make a website surpass the encyclopedia and rank first in the country's industry in just a few days, and it is quite stable. Some industry keywords even fill the first page, and external links are like the website's Roots, the more roots, the bigger the tree, so it is less likely to be blown down by ordinary winds. This kind of accumulation is quite powerful. Ordinary individuals and small-scale companies cannot compare with large teams. If you get a hundred, others will get tens of thousands. With time and efficiency, others will go further and further, and the market and high-end customers they seize will be More and more, this kind of steady operation can make a company last for a long time. If a small company cannot persist, it will have to change its business or become a copycat king of long-tail keywords in the region. So the market will be as far as your vision is.
Overall Brand Image Planning Department: Some companies are very big, but the overall strength of the website is very small. This is obviously not possible. An excellent SEOER is not just about letting customers enter the website, but also paying more attention to the experience of the browser. process. Whether it is a company or an individual, the first glance starts with the image. Therefore, a good online marketing outsourcing company must know how to package itself so that it can package others well. With all the above, if you compare SEO to a stepping stone, it can only allow customers to find you among hundreds of millions of web pages. How to convert this click-through rate into orders? After the order is converted into a return rate, the company Its own strength and talent structure are the key to determine whether the company can form a conversion to consumption again. When conducting online marketing in different industries, we must pay attention to the company's own corporate culture and allow customers to have a 95% transaction rate after entering. This is the power of the brand. Of course, a complete image is the website first, and then the details, such as 400 phone number, corporate QQ, company honors, successful cases, detailed addresses, beautiful design of the website, and the writing of the title (see Meimei's No. 1 website profit in the hand-painted wall industry Model www.shouhuiqiang.net ), the domain name of this website is the keyword, among which the keyword "hand-painted wall" ranks higher than Baidu Pictures and Encyclopedia. It was originally a regional studio website. After the business model changed two years later, it has become what it is today. No one can copy or surpass the No. 1 hand-painted franchise brand in the country. This requires a comprehensive cross-industry talent to complete. This seo beneficiary business model uses brand franchising and dual marketing with Baidu promotion, and later extended to this type of industry ( www.scfai.com ). Careful people can find that when you are familiar with a certain profit model, the remaining The next question is how to become stronger and bigger, and seize opportunities to gain the upper hand. The above are all based on the same basis as website optimization. How to stand out among many peers depends on the accumulation of details. Of course, a person's own image is also very important. It is also one of the key factors for the success of the deal negotiation. Therefore, while packaging the company's image, don't forget to also carry out all-round packaging for yourself and employees. These are all details of competition, and we should never lose on details, because what we want to achieve is to be the leader in the industry.
The website operations in the above cases are all based on a long-term model. What makes me sigh is that a person's power is always limited. Joining a franchise can allow others to make money for you, and you can charge monthly or annual fees. As a leader and decision-maker of an enterprise, To become stronger and bigger, we must constantly eliminate our own business models and innovative product categories to adapt to today's rapidly changing social needs, and at the same time prevent malicious copying by peers. Always adhere to the business policy of "you are good, I am good, you are good, I am strong". So what we lack now is not technical talents, but innovative talents. An innovative thinking mode can be equivalent to thousands of technical employees. As for the business model of brand chain franchise, it can be copied in many industries, such as decoration companies, advertising companies, illustration companies, sales companies such as door sets, home accessories, TV wall materials, etc. There are too many, so first familiarize yourself with them. At the beginning, it gradually accumulated. The vision should not only be local, but should be oriented to all provinces and cities across the country. Only in this way can we become a strong player in the industry.
I am only a beneficiary of SEO, not a promoter of SEO. As those who promote the standardization and development of SEO, I sincerely express my gratitude! Because you have been fighting and never give up! I also hope to make friends here. Some friends who share common interests and can work together.
Editor-in-Chief: Yang Yang, the author’s beautiful personal space