Although search engines are now becoming more user-friendly, for example, Baidu now refers to the cookies in the user's browser to provide search results; 360 searches for the "Thumb Plan" and the user determines the ranking. It has become increasingly difficult for SEOER to determine that the corporate website will present the same results for each user's search, but this requires a transition process. Many companies still value search engine optimization. If a website is more friendly to search engines, it means that the website is easier for search engine users to search, allowing the company's information to be more widely displayed to search engine users. What aspects should current SEOers avoid that are unfriendly to search engines?
1. Flash
Nowadays, many corporate website builders like to add a large flash file to the homepage of the website in order to reflect the overall visual effect of the website. Although the visual effect is very good and the website is relatively grand, it will also slow down the loading speed of the web page. On the other hand, it will cause a trap for search engines. The search engines cannot recognize the text content and connections in this flash file and cannot Determine its relevance.
2. session ID
Nowadays, many corporate websites like to add registered members to the website in order to increase user stickiness and collect user information. If a website member visits the website, there will be a unique Session ID. In many cases, the page content is the same, but the ID behind the URL is different. This will make search unfriendly, as it will think that most of the website's content is copied and pasted. In order to prevent search engines from crawling such pages, you can add these pages to the robots file.
3. Dynamic URL
Although search engines can now capture dynamic URLs, from the perspective of website optimization, it is still best not to use dynamic URLs. Because dynamic URLs are generally very deep, static URLs or pseudo-static URLs are more convenient for search engines to capture.
4. The title is not relevant to the content
In order to deceive click-through rates, some websites deliberately use keywords and title descriptions that are not related to the content of the web page. This not only increases the website's bounce rate, but also causes the search engine to reduce its weight.
5. The website does not have breadcrumb navigation
Breadcrumb navigation not only facilitates further crawling and identification by search engines, but also allows users to know their "location" and increases user-friendly operations.
Others include "transition pages", "bridge pages", "hidden text", 302 jumps, javascript jumps, Flash jumps, Meta Refresh jumps and frame structures, etc., which are all unfriendly to search engines. A search engine-friendly website should avoid being "hostile" to search engines and do everything possible to make it easy for search engines to retrieve information. For current and future search engines, what we need to do now is to provide users with high-quality information, meet user needs, and cater to search engine retrieval. This is the fundamental purpose of website optimization.
(Editor: Chen Long) The author’s personal space