I have been doing SEO for a long time and have had some successful cases. Although I have never taken an order, I have my own unique learning and understanding of SEO. Personally, I think one of the differences between SEO novices and experts is that novices only think of SEO when the website has no traffic or even search engines cannot find the website, while experts have already made SEO plans before the website is online. Comparing the two, it is obvious that making sufficient SEO preparations before launching the site is more conducive to optimizing the results. This time I will talk about the relationship between website design and SEO, hoping to give some inspiration to novices.
Since the e-commerce circle has been very popular recently, many people have participated in it. As for the shopping cart system that is very popular in some e-commerce websites, it is still not perfectly friendly to search engines. The URL will be mixed with a large number of question marks, parameters, related ID numbers, etc. Although Baidu said last year that dynamic and static ones are treated equally, as far as the current situation is concerned, there are still many unfriendly situations in dynamic ones. Imagine that if SEO professionals can participate in the website planning stage, this problem should not be solved. I think every SEO personnel should remind programmers to pay attention to this. If you wait until the website is built or even launched before you consider optimization, you may have to modify the program, which may result in many error pages or identical pages. Here, if your website has been built and you want to redesign it for SEO or other reasons, you need to pay attention to the following five things from an SEO perspective:
1. Don’t redesign unless you have to.
There is a proverb in English: If it's not broken, don't fix it! (If it's not broken, don't fix it!) This is especially true for website redesign. If your website has no serious errors, its ranking in search engines will be acceptable. If so, don’t make large-scale changes to the website easily. We can slowly carry out local and small-scale optimization. Redesigning a website when its ranking is not very bad often fails to achieve the desired results.
2. Maintain a stable URL
The website URL is the most important issue to consider in the redesign. Remember not to change the original URL. Do not change the existing directory names and file names. Keep them the same as the original ones. We can add new columns and content to continuously enrich the site. Otherwise, the changed URL will gradually disappear in search engines, the website's inclusion volume will slowly decrease, and the original external links will not work, thus the overall weight will decrease.
3. The update speed should not be too fast
Although adding high-quality articles that are useful to users is key, the speed of adding columns and web pages must also be appropriately controlled. The speed here is not an absolute value, but relative. In other words, the number of new pages is proportional and appropriate to the entire website. If your website previously had 10,000 pages, adding 200 pages within a few days may be a normal update, but if 1,000 pages are suddenly added, it may be suspected of becoming a garbage dump or collection station.
4. Page optimization should be moderate
On-page optimization is the basis of entire site optimization. However, it is best not to suddenly perform SEO on every web page. For example, if the title of the web page, link text, etc. are significantly changed, and all changes are in the direction of optimization, it will be suspected of deliberate optimization, and the effect will often be counterproductive. It is recommended List the pages that need to be optimized first and do it slowly.
5. Prepare 301 diversion
If you have to change the URL, you should try to make a 301 redirect to the old URL. In this case, the original URL will remain in the search engine for a period of time. This is beneficial to both users and search engines. At the same time, 301 redirection is also very beneficial to existing links to transfer PR value.
The above five points will be of great help to those who are new to SEO. Revision is risky, please operate with caution! This article comes from Qian Yushan’s blog http://seo.hefeimama.com , welcome to reprint!
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