When it comes to the website content optimization plan, Xiao Ai has his own understanding here. Xiao Ai believes that the content of the website is the core of all our optimization work. Whether it is the website homepage, columns, resources, or other means, all It is better to make the content of your own website better. Only creating content that users like to read is our long-term consideration. Let’s briefly discuss my own experience.
1. Title of content
1. Novel, accurate, and true: The title of the content is the same as the title of the website. It is also the face of our website. Clearly tell readers the central idea of what you are writing. It is enough to slightly modify your title to attract readers. However, It has to be real.
2. Word count control: Word count control is one of the requirements for the title. It is necessary to ensure that search engines can include it and ensure that the snapshot displayed can fully display our title. What I want to say here is that because it is a website Content page, plus the main title of your website, the title of the content page needs to be controlled according to your own situation. Generally speaking, the number of words added to the title of the content page and the main title of the website should be controlled to less than 32 Chinese characters.
3. Symbol control: Content pages generally do not have symbols. If you need symbols, you can use them according to your own needs, because the title of the content page can use symbols flexibly. For example, you can use some exclamation and question symbols to attract readers. That’s it!
2. The subject of the content
1. Text description: The articles we want to write are all expressed through words, so text expression is the main part of the content page. Your text should not be too few, but it should not be piled up as much as possible. Clearly express the meaning of the article, side by side. Our ultimate goal is to provide the introduction and content related to the article so that it is useful to readers.
2. Picture description: Pictures are a very good way to assist in the introduction of content. Clear pictures and accurate layout not only increase the visual effect for readers, but also can correspondingly assist the content we write.
3. Video effect: Video is a new main body of the article. If your website space bandwidth and traffic are sufficient, the corresponding video will have a rich and colorful effect, which will further enhance the persuasiveness of your article content.
4. Appropriate comments: Comments are the largest source of constant interaction and updating of content pages. This can not only achieve discussion on the main body of the content, but also beneficially supplement the quality of our content. But what I want to explain here is that you should pay attention to the content of your comments to avoid sensitive words and other words that violate Internet regulations, and you must take protective measures.
5. Recommended plug-ins: If the content of your article is beneficial to readers, readers will reprint your article accordingly, so here you can help make some blogs or meager plug-ins to let them choose. Remember to tell readers to reprint and leave your Provenance.
3. Subject related links
1. Completely relevant links: For completely relevant links, you must remember to link to pages related to your own website. This will increase the weight of your relevant pages, but what is important to note here is that whether it is a completely relevant link or a pan-related link, it must be a real link. In fact, don’t deliberately add unnecessary links, let alone repeat links.
2. Pan-related links: It is possible that the keywords appearing in your content are not related to all your articles, but are related to your website. Here you can consider giving a back link to the homepage, and do not accumulate links.
3. Friendly links: Appropriate friendly links on content pages can not only increase the weight of your internal pages, but also increase the weight of your website laterally. What I say here is that it is best to change to completely relevant links. Many friends may say that this is difficult, but if you get such friendly links, especially links from your opponents, this will better illustrate the authority of your website.
Summary: The above is just Nanjing SEO’s personal summary and does not represent other people’s opinions. I hope you can give me some advice!
Copyright: This article comes from Nanjing SEO's personal blog, first published by chinaz, please provide the link http://www.yzjdsb.com for reprinting, thank you for your cooperation!
Thanks for the generator contribution