Hello everyone, my name is Xu Ziyu. For webmasters who have been doing SEO for a long time, we will definitely know that a good website not only requires us to visually impact users, but also makes users feel spiritually. This is what we often call user experience, but how Is improving user experience more conducive to the SEO promotion of our website? This requires us to do a good job in optimization during website design, because website design optimization is the stepping stone for website SEO ranking.
The early work of our website is very critical, because it represents the positioning and later development direction of this website. If we choose the right direction in the early stage, even if we get a certain reward in the end, it will be There are very few, or it takes more time and energy, so the initial optimization design of the website is very critical. One is that we need to add marketing ideas to promote our products and services, and the other is to provide users with other search results. The keyword information provided allows users to obtain the information they want, and then recommends relevant information for them. Such a website is the best website. Let’s take the official website of our Xiece Network as an example to give you a detailed introduction: how to do a good job in website SEO ranking.
1. Position yourself and focus on marketing!
For any website, the most important thing is to position it in a direction, and then carry out marketing-oriented website layout construction in this direction. For example, the positioning of our Xice Network Company is to design and build websites in the Shanghai area. All designs It is necessary to highlight such a positioning, which has many requirements. First, basic website design capabilities; second, the scope of website construction services. Therefore, on the homepage of the website, we have to show more of our capabilities and service scope.
A. Basic abilities in website design. The most basic requirement for website design and construction is certain art and program requirements. Although the art of our Shanghai Xiece Network website is not that strong, the level is still above average, and there are many programs, which can definitely meet the needs of a variety of users. , although our website design ability is not the best in Shanghai, we can say that we are the most attentive. First of all, our official website is a living example to show all our achievable capabilities. Secondly, we also introduce many of our cases on the homepage of the website, through which customers can observe our capabilities.
B. Scope of website construction services. We have introduced our various services on the website, including various website construction packages and unique website design requirements, including high-end and low-end website construction. These include SEO optimized website production, entrepreneurial website construction, personalized customized web design, major customer brand website design solutions, marketing website production solutions and other design solutions. A comprehensive introduction to website construction business capabilities can basically satisfy all customer needs.
So how to make a corporate website? One is to introduce your own products and comprehensively display your product information. The other is to introduce your own services and let customers know that you can definitely provide them with good after-sales solutions. I have observed some moving company websites and found that their websites introduce in detail some moving operations and issues that customers should pay attention to, which is great for user experience.
2. Position users and put value first!
For users, what we need to do is to provide high-value products and services, or create value and enjoyment for users. Because users are very real, they need to get better information and service enjoyment on our website. For example, if our website needs to be revised, we need to find a website construction company to provide revision services. If the website construction company can quickly If the version is revised according to our requirements, then the enjoyment we get will definitely be the best. This is the user value strategy.
Thinking about problems from the user's perspective is the most important concept for website designers. For example, many corporate websites are absolutely first-class in terms of design and programming, and are very beautiful. Some even use beautiful Flash as the homepage, but it is These websites that can give customers a visual impact sometimes fail to achieve marketing results because they do not consider the company's long-term development and marketing plans. Here we need to pay attention to allowing users to easily find the products they want when they come to our website. and service information. Here we need to lay out keywords in the website page, think about the keywords they will search from the user's perspective, and then recommend content related to these keywords for them. For example, if the customer needs to build a marketing website, then he can use us Enter the marketing website column laid out on the website to check whether the requirements of a marketing website meet his design needs. If there are differences, the customer can communicate with us in time for improvements.
Once these two aspects are done well, you can basically get the stepping stone for website SEO ranking optimization. Design is the beginning of all work, planning is very important, marketing is the focus, and user experience is the first. This is the best SEO-type website construction. Basically required.
This article is published by Xu Ziyu, Shanghai Website Construction Coordinating Network ( http://www.580plan.com ). You are welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
Editor in charge: Chen Long Author Xu Ziyu’s personal space