Many webmasters don’t like their websites to remain unchanged, or the competition for website keywords is too great, or the keywords do not conform to the positioning of the website’s theme, or the webmasters want to reposition the website. At this time, the webmaster We may think of changing the title of the website, but for search engines, the title of the website is like the house number of the website. If you change the house number, it may not recognize you. This situation is likely to affect your website. number of entries. How should webmasters respond to the changes in search engines after modifying the title of the website? Webmaster kedeng will tell you about his practical experience.
First: Improve the passing rate of the website title
Modifying the website title is not a big problem. It can be modified in the background. Because the simple operation will make many webmasters keep modifying it. Before modifying the website title, you must think about the title description of the website. You must To make a one-time modification successful, do not make a second modification after the modification is completed. Spiders will come to your website at any time and keep changing the title, which will make spiders think it is cheating, which will easily lead to K site. Therefore, modifying the title of the website is not a problem. The problem is that we need to improve the pass rate of the title of the website. These are details in website optimization. Don’t forget to optimize the details.
Second: Increase the frequency of website updates
After modifying the title of the website, the most important thing is to increase the update frequency of the website. For the website, the content is the most important. A website without content is of little significance to spiders. After changing the title, the content of the website may appear incorrectly. The phenomenon of being included means that webmasters should not give up updating website content. They must maintain a stable content update frequency. Only high-quality content will attract spiders to crawl your website. After the website content is included, the website content will be included. Then the spider will also crawl the title of the website along the link, so that the modified title will be included, and then the spider will know your website.
Third: Improve website access speed
No matter what the situation is, the access speed of the website is very important to the search engine. After the website title is changed, the spider will not recognize the website. If the website cannot be opened, it will not come to you directly. At this time, webmasters will encounter the situation of snapshot rollback. Of course, the reason for snapshot rollback is not the relationship between the website title and the website access speed. However, if the website speed is not good enough, the snapshot rollback will not affect the website. In the long run it's a tragedy. To improve website access speed, try not to set up Flash animations on the homepage and don’t have too many pictures on the homepage. Don’t let these factors affect the opening speed of the website. The purchase of a host is also a concern for webmasters. Foreign hosts have fast access speeds, but failure to register has become a concern for webmasters.
Fourth: Improve the quality of website external links
After modifying the title, for sites with low website weight, search engines will have a long period of assessment. During this period, search engines will most likely not visit your site, the website snapshot will not be updated, and the content will not be updated. will be included, and the homepage may also be demoted. Faced with this situation, what webmasters can do is to add high-quality external links to the website, so that spiders can come to their own website from external links. Links index websites and add weight to the website. What is needed at this time is high-quality external links. Webmasters should not deceive search engines. Cheating external links are absolutely forbidden. Webmasters can consider external links in soft articles. Good soft articles will be reprinted many times. In this way External links are of high quality for you and are also of high quality for search engines.
Fifth: Improve the construction of internal links on the website
After the title of the website is changed, the previously included articles will still be under the previous title, so the snapshot update of the previous website will be very slow, which is disadvantageous for webmasters who do single-page SEO optimization, so if you want to After the website is titled, the included content of the website can also be updated together, which is indispensable to improve the construction of internal links. When submitting website content, you should mention the previous content in the new content, add anchor text links to the content, try to allow spiders to crawl the previous website when crawling this article, and update the title of the previous article. In this way, the weight of a single page will also be increased, and at the same time, the content of the website can be updated in a timely manner under the new title.
Webmasters should not change the website title at will unless necessary. If you really want to change the title, you must do the above five points. This is just the blogger's own practical experience, and bloggers also follow the same method. I have gone through the process of changing the title. I hope these experiences can help everyone.
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