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I often meet some colleagues in the industry who happily talk about how to build a website and how to do SEO, but without exception, they will feel very confused during the conversation, because after doing it for a while, they will find it difficult to persevere and the problems they encounter are real. There are too many, and these problems are obviously not easy to solve. So I guided them with one sentence, I said, do sustainable SEO.
What is sustainable SEO? This means that when your ranking is delayed, you still have enough strategies and methods to deal with it, and you can finally achieve effective results, instead of being hot for three minutes, fishing for three days and drying the net for three days, and just succumbing to problems when you encounter them. Avoidance and self-pity make it difficult to achieve results. In this process, what problems will seriously hinder the enthusiasm of practitioners and lead to the inability to achieve sustainable SEO? The author will roughly sort it out and there are the following categories:
1. I don’t understand codes and procedures at all, thinking that I can get a good ranking just by sending external links.
Among the people currently engaged in the SEO industry, a considerable number of people entered the industry late, and entered this industry by accident. They have never been exposed to websites before, and they are not a website person. They do not understand the procedures at all. I can't understand the html either. But by chance, they call themselves SEOers and wander happily in this industry. This situation is not uncommon. In their concept, SEO only needs to work hard to send external links all over the world. It is said that all masters are like this, so they should be like this too. One day, when they discovered that they had worked hard to send external links for several months, but the website rankings had not improved, their faith collapsed and their outlook on life collapsed. They suddenly discovered that SEO was not what they thought. In fact, they may not have even perfected the basic website structure. There are a lot of problems, but they don't understand them, or they think they are too complicated and irrelevant, so they ignore them.
Look at the SEO people around you, how many of them can’t understand the most basic code at all? How many people don’t know how to modify the website structure and perform basic on-site optimization? How many people think that SEO is just crazy about sending external links? After seeing these shocking current situations, our understanding of the current industry situation can be seen.
2. When operating a website, there is no stable source of content.
Many people run information websites and work hard to copy and paste articles everywhere every day, struggling with their own CTRL key. But in the end, I regretted that the content inclusion rate was very low and the ranking was also very poor. You want to do so-called pseudo-original work, but everyone knows that pseudo-original software replaces keywords with each other, and the final article produced is not even readable by the gods, and is completely unreadable. Such articles are placed on the website. How bad the user experience is can be expected. However, some webmasters will say that it is too inefficient to completely manually remove fake and original content, and you cannot produce a few articles in a day. And if you want to create high-quality content yourself, it is even more unrealistic. It is not easy to write one article a day. That’s a lot to say. This problem worries many webmasters, including you who are reading this article.
There is no doubt that without a stable source of content and a large amount of content updates, the website will lack stickiness. Currently, there are roughly three types of effective methods to solve content. The first type is to completely spend money to hire a large number of original manuscripts from editorial staff, such as large portal websites and many commercial industry websites. There is a dedicated team to create content. This type is suitable for people with a certain scale and economic foundation, which is obviously not possible for ordinary small webmasters. The second category is those that interact well with users and rely on users to provide content, such as forums. There are also some websites that rely on the submission of original manuscripts by users, such as webmaster websites such as A5 and chinaz. These websites rely on users to actively provide content, which can obviously effectively solve the problem of lack of original content. The third category is NB's technical talents. They use their own technology and certain means to solve the relationship between collection and inclusion, and can provide a good user experience and achieve effective inclusion and ranking. Of course, technical talents are also very difficult to imitate, and the threshold is too high. Webmasters can learn from the second category and study how to allow users to proactively provide high-quality content.
3. Only external links theory, but poor execution.
It is undeniable that in the current ranking mechanism, external links play an important role. Therefore, many people publish external links through various means, including manual and software methods. This is currently the main source of spamming and spamming on blogs or forums. But external links are physical work, and it tests one's patience. Therefore, a group of employees with poor patience gradually became very tired of this kind of mechanical work every day. They were very energetic in the beginning, but within a few days they felt they couldn't hold on. Slowly gave up. This is the case in one of the author’s training groups. A year ago, everyone started learning SEO together. A year later, there are not many people who are still insisting on doing SEO. The common problem is that they don’t know how to make external links, or they don’t have the ability to do external links. I insisted on doing external links, so I gave up.
There is a saying that success is simple things repeated. Maybe you think sending external links is boring and simple, but day after day, year after year, can you stick to it? Execution is very important, stick to it and you will succeed.
Speaking of which, the above three are the most common problems, while the next three are mostly subjective attitudes, which are not as important as the above in comparison, so they are briefly described.
4. There is little practice and no way to start with the website.
Since there are so many SEO tutorials on the Internet, many people feel that they have completely mastered SEO after reading some casually. However, without long-term practice, when they actually get a website, they don’t know where to start. Start taking action. For this group of people, it is recommended to start with a simple blog and understand in detail every factor that affects rankings. After a complete experience of the process from no ranking to top ranking, you will form your own set of operating systems on how to optimize your website.
5. You have too much ambition but too little talent, and you will suffer a mental breakdown as soon as your ranking drops.
Similar to the previous question, some people have always been very confident and have done well in all aspects. However, one day they suddenly find that their ranking has dropped, and they suddenly feel that the sky is dark, the sun and the moon are dim, and their future is bleak. The faith and confidence I had had were completely gone. Anxious and overwhelmed. In the final analysis, all these manifestations are caused by caring too much about the results and forgetting about daily practice. Practice more and improve yourself more is the way to go. When "cup" occurs, you must remain calm. Calm, calm, still calm.
6. Care too much about other people’s analysis and attitudes, and have no independent opinion.
This type of practitioner lives in the eyes of others every day. As his ranking rises, he hopes that people all over the world will know that he will show off in various groups and talk to every webmaster on QQ. And once the ranking drops, he will talk everywhere and seek other people's opinions or analysis. Whenever I meet someone who asks me to analyze the reasons why a website is downgraded, I secretly want to scold you. A website is like one's own child. If the webmaster himself doesn't know about it, how can others know about it? If the authority is demoted, the first person to understand the situation is the webmaster himself. Others can only give some symbolic suggestions based on the specific situation. Others don't know exactly what operations the webmaster has done. Sometimes a small operation may be a fatal mistake. Therefore, it is recommended that when you encounter problems in the future, try to analyze and think about it yourself, and don't just ask others. It is very likely that they are scolding you at that time.
The above generally lists several factors that may affect the sustainable development of SEO. Next, we will conduct a more detailed analysis of these factors, so please pay attention. This article is provided by Wuhan seo@liu Dan, the website is http://www.liudan1984.com , you are welcome to keep the link for reprinting,
Editor in charge: Chen Long Author airGhost's personal space
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