With the development of my country's Internet, the Internet has become an indispensable part of our daily lives, and online shopping has quietly become popular. Even if many consumers like something in a physical store, they may not buy it directly. They may search on Baidu, ask online suppliers, or go to Taobao or JD.com to check the price. For the same thing, if it is purchased online When the price on the website is much different than the price in the physical store, users are likely to buy online. With the popularization of the Internet, online commerce has become increasingly developed, and the value of SEO has been reflected. No matter how the Internet develops, it always revolves around one core: user experience. Studying the needs of users and being able to find what users want as soon as possible is the ultimate goal of major search engines. Search engines will better display websites that meet user needs and have better content in front of users, so that search engines will not lose users. So for us SEOs, we must do a good job in content quality and meet user needs.
First, correct some misunderstandings about SEO. Maybe many people still think that SEO means sending out external links every day and updating some news. So today I have to tell you that this method no longer works. Since the launch of Google's Panda algorithm in 2011, the role of external links in keyword rankings has become smaller and smaller, because search engines have found that websites that rely on external links to improve their rankings are not the most consistent with user experience. Many people want to Promoting keyword rankings instead of mass sending external links affects the fairness of search engines. Therefore, search engines increase the penalties for external links and reduce the role of external links to prevent SEO from cheating through external links. So many people will think, I don’t send external links every day, so what should I do? Of course, it’s content quality. This is the problem we want to solve.
I don’t know if you have heard of Baidu’s click weight. This means that if your website has more user clicks than your competitors and has a low bounce rate, then Baidu will rank your website higher, and the click weight will also be used by Google. So why does Baidu rank websites with high user click-through rates and low bounce rates at the top? It’s very simple. Search engines will think that your website has the best content quality and is the most consistent with user experience. If your website content is well done, your users will vote for you. Well, one thing must be stated. It does not mean that if the website has good content quality, your ranking will naturally go up. Because when your website is first launched, your target keywords are not ranked, so search engines cannot judge whether your website can satisfy the user experience. Therefore, we can appropriately post some high-quality content in the early stage of the website's launch. External links, when your keywords enter the top 20, you may be ranked first through user clicks at any time.
Therefore, you must analyze user needs before launching the website. Of course, the premise is that you must have a certain understanding of this industry, so that you can improve the content quality. Before the website is online, we can obtain some valuable materials and information through Baidu related searches, Baidu drop-down boxes, or from competitors. Do not directly copy the websites of your peers, otherwise you will never be able to surpass your competitors. When the content quality of our site is good, we can submit our website online. At this time, we have to make some external links. Of course, the external links must also have good content quality. To do this, we must make high quality. Win with quality, not quantity.
Having said so much, you may still think that I am bragging here, but this is indeed my personal experience, so I’d better sacrifice my website. Please see the picture below:
This website is new, it was launched on July 31, and it has been about 10 days now. I used the webmaster tool this morning to see that the LED advertising truck ranked 34, the LED mobile advertising truck ranked 18, and the LED advertising truck ranked 24. During this period, I did not update every day. The only thing I did was to post a soft article on A5 regularly every day. Of course, the soft articles posted on A5 were also external links with high content quality. The value of external links lies in quality, not in quantity. As for the quality of content on the website, please see the picture below:
Let me talk about how I control the content quality of the website. Everyone likes to put some junk content such as company honors, corporate news, marketing networks, etc. on the navigation. This greatly affects the user experience. As soon as the user comes in, It depends on the products of your website, not some of your corporate news or the like, so when I build the website, I directly remove these things that are useless to users. Then I found through Baidu related searches and Baidu drop-downs that users searching for LED advertising trucks also wanted to search for LED advertising truck pictures, LED advertising truck prices, and LED advertising truck videos, so I placed it directly on the navigation on the homepage. As soon as the user entered The first thing you see on the website is the relevant introduction to the car model, which is very in line with user needs. Then I put my hot-selling products directly under the website navigation. Many corporate websites like to put their company’s profile on the first screen of the homepage, but users come to your website mainly to buy your products, not to read them. Your company profile. From a search engine perspective, the weight of a website decreases from left to right and from top to bottom. Therefore, it is obviously a waste of resources for us to put the company profile on the first screen of the homepage of the website. The price and video of the LED advertising truck are placed directly on the right side. No content unrelated to the product can be found on the homepage of the entire website, so that it will not interfere with users.
So when we do SEO, we must break the rules. Don’t look at what others do, just do it. We must improve our user experience from the perspective of user needs, improve the content quality of our website, and remove content that is irrelevant to users. Then your Ranking is no longer a cloud. Stop thinking about how to send out links all day long, otherwise you will only become more and more miserable. If you want to know more about how I achieve content quality, please click on the anchor text at the source of this article or search "Chengli Media" on Baidu. Welcome to communicate with you.
This article was originally provided by Chengli Media LED Advertising Car Factory http://www.ledche.net/ . Please respect the original information when reprinting it.
(Editor: Chen Long) Personal space of author hbclwzyqc