Most of today's website promotion relies on search engines to obtain traffic. However, during the promotion process, it is inevitable that you will encounter some things that will cause search engines to punish you. Therefore, we webmasters must learn from our own experience and make ourselves better and better. The more you understand the search engine website, the better it will become stronger and bigger. Today, we will take Baidu as an example. Let’s talk about how we webmasters can avoid Baidu punishment, and what methods we webmasters should use if we are accidentally punished by Baidu.
If your site is punished by Baidu, then you have to carefully look for the source of the punishment. Common Baidu punishments include: friend link penalty, keyword accumulation, black link purchase, copy-paste website, three Fishing every day and drying the net in two days, etc. Here are just a few common examples. We will use these examples to explain them one by one. By the way, we will also tell you the solution to avoid encountering similar things in the future. method to deal with.
Many webmasters don't pay much attention to friendly links. They usually leave the friendly links there after exchanging them and never bother to check them again for a long time. Many sites that are punished are punished jointly by the sites that exchanged friendly links with you, so We insist on checking whether our friendly links are normal every day.
The problem of keyword accumulation is generally not made by experienced webmasters. It is generally encountered by novice webmasters. We should consider both primary keywords and long-tail keywords in the early stages of building a website. , and then arrange the keywords in a reasonable layout, but many novice webmasters add this keyword crazily to their own websites in order to improve the ranking of a certain keyword, so that the search engine will repeatedly include this keyword. Achieving certain results in the ranking is actually very risky and the success rate is not high, so stacking keywords is not an advisable method for novice webmasters.
Some time ago, it was quite popular in the webmaster circle to buy friendly links with high PR and some illegal black links. I believe all webmasters have heard about it for a long time. Many webmasters also spent money to buy some links. Today we will talk about black links. What harm does it do to the website? Many people say that black links can be used to improve the keyword ranking of the website. At that time, I spent several hundred yuan to buy black links, and then I just made a website myself and set the keywords well. After more than a month, I found that not only did the keywords not improve, but basically all the content included in the website was deleted by Baidu. Here is what I personally tried, so webmasters should not buy some black links. If they are searched If the engine finds out and imposes a penalty, the penalty is very serious.
The soul of a website lies in its content. No matter how good your artwork is or how fast your website browsing speed is, these are all inseparable from the support of the website’s original content. Users enter your website to get the content they need, but now Many webmasters just copy and paste content just to be lazy. In fact, the user experience of such a website is very poor, because many of the content copied and pasted by webmasters are content that has been repeated many times in search engines, which will lead to search queries. The engine will not include any content on your website at all, and will also punish you, so we need the webmaster's own original content to build the website. If you can't create it yourself, then you can make small modifications when copying other people's content. This is better than transferring it directly without changing it.
Building a website is a very boring thing, because these operations are repeated every day, so a good website definitely has a webmaster who can endure loneliness. Updating the website is like eating, and three meals a day are necessary. It is indispensable. If you have not eaten or missed a meal on any day, you will feel uncomfortable. The same is true for website updates. Only if you insist on updating content every day will search engines like your website, and search engine spiders will come to you at scheduled times every day. site to take care of crawling content.
The above is a summary that I have made by integrating my previous experience in building websites. I hope it will be of some help to all webmasters. In fact, it is not terrible for the website to be punished, and it is not impossible to solve it. As long as we calm down and make appropriate decisions. Corresponding measures can then solve the problem.
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