Yesterday, May 20th, was originally a very auspicious day, but for many small and medium-sized websites, it was not so auspicious. Most small and medium-sized websites lost all their keywords, website inclusion dropped sharply, website weight declined, and some keywords remained In recent years, there has been no escape from the 520 incident. What happened to Baidu? Many small and medium-sized webmasters believe that the 520 incident is the anniversary of their death. More and more people have realized that Baidu is cruel and bloody this time.
In fact, a similar phenomenon has occurred on Baidu before. In May, the rankings of some websites changed several times an hour. Many webmasters joked that this was Baidu's "menstruation", but this time there was a lot of bloodletting. What webmasters never expected is how small and medium-sized webmasters should survive and develop in the 520 Baidu Big Update. This has become a problem for nearly one million small and medium-sized webmasters in China.
1. Facing today’s Baidu, how should webmasters optimize their websites?
The phenomenon that most of us webmasters have seen is that the weight of the second-level domain names of large websites is getting higher and higher, many keywords have occupied the top positions on Baidu, and some commercial keywords are Baidu’s own products. , whether it is Baidu Knows, Baidu Tieba, Baidu Encyclopedia, Baidu Wenku, these four brothers dominate. In fact, we also found a similar phenomenon from the Google search engine, that is, it is difficult for small and medium-sized websites to compete with the second-level domain names of large websites. This is actually a normal phenomenon, because as the number of websites continues to increase, similar Websites often appear, and websites of the same quality continue to appear. In fact, for search engines, they do not need such a site. They only need 100 authoritative websites in this field. This is only in small areas of some industries. , search engines will definitely grab the main ones.
Therefore, this algorithm change also reminded some of our webmasters that it is difficult to rely on a large number of long-tail keywords without doing the weight work of the website itself. After all, in the previous Baidu algorithm It is indeed good to rely on a large number of long-tail keywords, but at the same time, a large amount of spam information will appear, which is a destruction of the user experience and a test of Baidu's own servers.
2. Commercial words fluctuate the most, and Baidu has its own calculations
During the 520 incident, some business words fluctuated the most, especially some small and medium-sized enterprise websites. It can be said that it was very cruel. Some small-sized enterprise websites finally had a little ranking, but they could immediately make you disappear behind the 200th place. Once the website's keywords are ranked in the bottom 100, the value brought by search engines is often very little. The main reason for the large fluctuations in commercial words is actually the bidding relationship. This is a reasonable inference. Why do similar situations occur with commercial words, while other words are much better?
Baidu has always been a company with such a style. In many cases, we cannot use our moral principles to weigh it. How can commercial keyword websites better utilize the value of search engines? In fact, in some industry-related fields, it is necessary to establish its own dominant position. In fact, the best way to weight website weight is to use forums, because the amount of information can become a lot, and for users, the viscosity of forums is far greater than that of the rigid main website. In this baptism, the ranking weight of the forum website was still relatively small, which also confirmed that this is indeed feasible.
3. Be fully prepared for your new algorithm
In the current website rankings, some meager websites often appear, especially the recent phenomenon of "Baidu inclusion in one minute", which is the use of Baidu's new algorithm loopholes. In the new algorithm, more elements are incorporated to judge the quality of the website. SEO New Hope will publish more things on its website, of course, the inference of the latest elements.
There must be some connection between the last Google "Panda" algorithm and this Baidu 520 incident. The Panda algorithm has a deeper analysis of some link determinations and has great trust in Baidu's authority. As an authoritative website, Even if the website has zero external links, it still cannot shake its first position. Of course, this authority is often determined by some content and various external factors. I believe that Baidu’s algorithm change will certainly have something to say in this regard, and the basic situation of small and medium-sized websites is that most of them focus on junk external link construction and zero content construction. This is also in line with the phenomenon of this change. standard.
4. The latest information response of Baidu 520 depends on Baidu’s attitude.
In the Webmaster Club Post Bar, relevant technical staff reported the situation as follows:
"Thank you very much for your great attention to Baidu.
The details of this matter are complicated, but in short: There was something wrong with our system during the process of updating data. After the problem was discovered in time, it was fixed at noon on May 20. Currently, some content is still due to caching and other reasons. Updating is in progress and will be back to normal soon.
In the future, we will strengthen the corresponding guarantee mechanism to avoid similar problems from happening again. At the same time, I'm sorry for causing some misunderstandings. "
Is this an unexpected situation? We laughed and said nothing. There is indeed a problem with Baidu's corresponding guarantee mechanism. This similar low-level phenomenon has appeared many times. "Baidu understands Chinese better", the truth of this brand slogan Sex is really worthy of our deep thought.
The judgment of the trend of this Baidu 520 incident must be that the ranking of the corresponding websites, especially for non-commercial words, will slow down, and it may be completed within the next few days. For some words with strong commercial nature, this status quo will definitely Maintain, after the latest algorithm changes, everyone will reshuffle the cards.
This article is the original launch of SEO New Hope on the Webmaster Network. I believe that on this website where small and medium-sized webmasters gather, a few sentences in this article can give everyone some reflection, which is enough. SEO New Hope takes scientific SEO work as its own research style. More things need to be exchanged among everyone to create a search engine development environment more suitable for small and medium-sized webmasters.
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