Nowadays, many Internet companies will take SEO orders from enterprises, but from the perspective of the SEO companies themselves, what is their impression of SEO? I think most business owners will call SEO a liar when they mention SEO. Unscrupulous Internet companies are afraid of being deceived, so how can we popularize such a simple technology as SEO? It is no wonder that the domestic SEO environment is overgrown, various SEO service companies are mixed, and the environment itself is not good. In the eyes of some small and medium-sized enterprises that have done SEO, it has to be said that SEO is the same as scammers, which is a tragedy for our industry. And why do they think that SEO companies are scammers? In my view, as an SEO worker who has been engaged in SEO for a year, it is undoubtedly the following points.
1. Promise to optimize for it, but ignore it after collecting money
This is the case for most website optimization companies in the city where I live. When negotiating with customers, they nod and agree to whatever they say. Some customers even provide dozens of words, which these Internet companies don't even think about or consider. The difficulty level of words is just a random promise, even if the client gives 200 yuan, he will accept it. After collecting the money, the customer became the grandson and he became the uncle. He did not fulfill the original promise, let alone optimize the website. The customer waited for 3 months and did not see any optimization action on the website. For customers, sometimes they have to admit that they are unlucky. After all, it is not worth fighting for 1,800 yuan, and many website optimization companies have seized on this mentality of customers to cheat money. As a conscientious SEO practitioner, I still hope that this industry can be formalized and not demand short-term benefits and bring disaster to the entire industry. I think if this continues in the long run, customers will be lost and trust in the industry will inevitably be lost. .
2. Commit to long-term ranking, and no longer pay attention to the website after receiving the second installment.
In the optimization projects I take over, I never promise many things that are beyond my control. For example, it is normal for changes in search engine algorithms to cause fluctuations in rankings, but many website optimization companies dare to promise that keyword rankings will always be It is unrealistic to rank first or be stable for a long time. Ranking first may last for a long time, but it will not be stable unless the website has high user stickiness and requires long-term tracking, optimization and maintenance. But judging from the current situation, it is rarely Some Internet companies can monitor, optimize and track a website every day for a long time. Because these Internet companies want to develop new customers, they don't have much time to build a website. Website optimization orders are generally paid in installments. What I know is that payment is made in three installments. Generally, many companies will no longer perform maintenance after collecting the second installment. After all, the balance payment is only a small amount, and even if it is not collected, it will not be done. Unfortunately, there is no unified standard for the price of optimization itself. This is a common problem in the industry. After all, if most of the money is recovered, there will be less motivation. Therefore, this is also the reason why this industry cannot form a good reputation in the minds of customers.
3. No preparation for long-term war
Website optimization is a long-term battle process. It is difficult to develop greatly in this industry without being prepared for a long-term battle. Most Internet companies are opportunistic and always want to make a sum of money and leave. For As far as SEO is concerned, the characteristic of this work is that it must be carried out continuously. If it is not maintained, the ranking will be just a cloud. I once contacted a website optimization company. They usually change the phone number after taking back the customer's money. The customer will never be able to find their company. The company doesn't even have a website. In fact, it is a handbag company. Therefore, I still recommend a strong one. When an enterprise does SEO, it is better to choose a larger and more powerful local company, so that the optimization effect of the website can be guaranteed. If you only do it because the price is cheap, you will be the one who suffers.
4. The control of search engines makes us powerless
SEOER cannot guarantee that the keyword ranking of a website will be permanently stable. This is inevitable. We are just an intermediate link. The control of ranking is in the hands of the search engine, and the control of the website is in the hands of the customer. Therefore, if one day the search engine If the algorithm changes drastically, or if a customer changes the management rights of their website, what can we gain? Probably only curses on the search engines and hatred on the customers. Therefore, for us SEOers, try to avoid too many risks when accepting orders, and try not to promise customers too many things other than optimization. You can promise as many words as you can, and don't blindly exaggerate. , let alone bragging to customers about controlling search engines. If you want to make a difference in this chaotic industry, you must be yourself and learn to be proficient in technology.
SEO is a technology that is neither complex nor simple. This technology can exercise a person's patience and resilience. Only by making long-term preparations and constantly improving one's technical level can one gain a firm foothold in this industry. This article was first published on Webmaster.com, my website www.xiaotao5.com Taobao flagship store, everyone is welcome to support.
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