Whenever a client establishes a cooperative relationship with Wang Shifan for the first time, Wang Shifan will repeatedly remind the client, "Are you sure you want to optimize the website?", "Are you ready to hand over your website to me?", "Keywords you." Are you sure you want to do this and not make any changes?” Some friends may think that asking customers like this will drive them away, and by then there will be no orders left. In fact, this idea is wrong. The reason why we repeatedly remind customers is that on the one hand we really think about our customers and are worried that they will put too much business volume on website optimization rankings; on the other hand, it is for our own sake. If we encounter an indecisive person, When our optimization work reached the middle stage, our customer suddenly proposed not to continue the cooperation. Even if we had a contract to guarantee it, both of us would be unhappy in the end. Can this kind of cooperation last long?
Therefore, this article reminds customers that when outsourcing website optimization services, they must understand the following issues.
1. Do you really understand SEO? Do you think there will be orders when keywords reach the home page?
SEO, in layman's terms, is a series of optimization processes to achieve a better ranking of your website's target keywords in the Baidu search engine. If your website's keywords rank well, there will naturally be potential customers who enter your website by searching for the keywords. The appearance of potential customers is the cornerstone of increasing your business volume.
Example: Wang Shifan wants to bring orders to himself through an independent blog. The specific steps are: 1. Build an independent blog of his own. 2. According to the customer’s search habits, determine the target keywords and long-tail keywords of the website (the new website will mainly focus on long-tail keywords in the early stage, and wait until the website has a certain foundation before optimizing high-traffic target keywords) 3. Then based on Keywords are used to optimize on-site and off-site, collectively referred to as whole-site optimization. 4. After 1-3 months of hard work, the keywords have reached the designated position and the later maintenance work has begun. 5. The last step is to find ways to improve the website’s traffic conversion rate.
When it comes to the conversion rate of traffic, Wang Shifan would like to be fair to his colleagues in SEO. Many customers think that SEOER is "the one who provides orders". They naturally understand that once the keywords reach the homepage, there will be orders. In fact, they do not understand the relationship between keyword homepage, traffic, and orders. Will there be traffic if keywords are on the homepage? Will there be orders if there is traffic? Among these three, there is a long way to go. As an SEOER, all you can guarantee is keyword homepage or traffic! The process from traffic to orders requires customers to have strong sales capabilities, which is also part of the conversion rate.
2. Please ask the SEO service provider whether it provides keyword optimization or entire site optimization services?
Why is this involved? Many SEO customers don’t understand and always think that keyword ranking is the optimization of the entire site.
So, what is the difference between keyword optimization and entire site optimization?
Keyword optimization is to improve the keyword ranking of the page by modifying the keyword page and adding external links to the keyword page as the main ways. Whole-site optimization is to improve the weight of the entire site through optimizing the entire site to achieve the ranking of popular keywords, target keywords, product keywords, and long-tail keywords in the website.
In layman's terms, it is the difference between the workload of a page and the workload of a website. Keyword optimization is more focused on external links of keywords, while whole-site optimization is aimed at the comprehensive optimization of an entire website, including competitor analysis, keyword planning, website structure, classified columns, original content, and internal link construction. , external link bait, search engine inclusion optimization, search engine click optimization, and even traffic conversion, effect tracking and tracking reports.
3. Do you think keyword ranking and whole-site optimization services priced at 100 or 200 yuan are reliable?
Wang Shifan needs to use this to expose an unspoken rule in the SEO industry.
Perhaps you have discovered that the SEO services on Taobao are particularly cheap. I once consulted an SEO service provider on Taobao about the keyword quotation of "Hong Kong and Macao Travel", and the other party's quotation was 100 yuan. Regarding such a quotation, Wang Shifan was curious to know how they reduced the cost to this amount, so they cooperated once. I don’t know if I don’t cooperate, but I’ll be shocked when I cooperate! After they accepted my site, the only thing they did for me for a month was to add friend links, and some of the friend links did not have back-links. I was surprised at first. Could it be that their so-called senior SEO engineers couldn’t even check the friend links in time? Later, I carefully checked the websites of each friend link and found that they used my site to participate in the SEO sprocket and really improve it. The weight of their offline physical company’s customer site.
Seeing this, smart people will understand everything. SEO service providers with very low quotations on Taobao basically have two parts: online stores and offline companies or studios. The offline companies or studios cooperate with customer websites. They will quote according to the online company's quotation standards, and then Optimize the entire site. Online stores mainly serve offline companies. They will use low prices of 100-200 yuan to attract some customers who need to optimize keywords, and then link these websites into sprockets to increase the website weight of offline customers. . What about these online websites? They will encounter two results: first, due to the role of friend links or sprockets, the keyword ranking will go up, and then a maintenance fee of 100-200 yuan per word per month will be charged; Second, if the ranking is not effective, then these service providers will sadly say to online customers, "Give us a while, we are still working hard. You know that formal website optimization methods take time!" If you believe it at this time! , then your site will continue to be used. If you can't stand them, they will say, "Okay! Let's end this cooperation! However, we will not refund the previous 100 yuan construction fee because we have worked hard for it!" In general , they will not suffer losses, and profit from both ends is their ultimate goal.
The purpose of writing this long paragraph is that any keyword optimization service that only costs 100-200 yuan is deceptive, not lasting, and has no good results for the website.
At this point, I really can’t write anymore, but there are still a lot of things I want to remind SEO clients in my heart, so I can only share them with you in two parts. If you need website optimization services, you may wish to communicate with Wang Shifan, which may help you immediately understand how to choose the SEO service provider you need and how to avoid unnecessary risks. This article is originally provided by the Shenzhen registered company www.szcwgw.com . Please indicate the copyright information when reprinting!
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