Hello everyone, my name is Xu Ziyu. Sometimes we are not afraid that we cannot learn anything, but that we cannot find the direction of learning. At this time, you will be very confused and afraid, because there are always people chasing you behind and urging you to move forward. So I have been busy studying SEO recently, and I am also looking for knowledge articles that can guide me, and make some friends who can help me. Especially the few articles I have seen recently have touched me deeply and made me feel my own Knowledge is improving very quickly. What I want to share today is my experience of what I have learned. These experiences may be clichés about website user experience, but they are really explained with examples so that everyone can see Optimization direction.
1. Mo Mingqi talks about the development trends of SEO industry
I saw a good article on A5 and chinaz a few days ago. This article is "Looking at the Development Trend of the SEO Industry from the "Baidu SEO Guide"" by Mo Mingqi Miao. After reading it, I was very touched because Baidu has SEO is becoming more and more difficult to do. The algorithm is constantly being updated. Although the general direction has not changed, it makes people confused. Sometimes, Mo Mingqi Miao’s article gave a lot of guiding opinions. Of course, this It is also the sharing and results of the MADCon conference. Of course, these are the best things compared to the more difficult things to do. Because the Baidu SEO algorithm is becoming more and more standardized, what we need to do will become more and more specific. : User experience.
Mo Mingqi Miao's article mentioned that a very important idea is to have good website content. SEO optimization methods through content cheating will be a target of Baidu SEO punishment in the future. He talked about four aspects of content cheating, but he can boil it down to one point: the content must be relevant, the user experience must be good, and the conversion must be good. Many webmasters deliberately optimize and cheat by inserting keywords into completely irrelevant content, followed by cheating by making TAG pages irrelevant, and making TAGs in order to pile up keywords.
2. Zeng Yuwen’s views on Baidu’s “click principle”
Zeng Yuwen has always been a good friend, and I pay close attention to his articles. I basically take the time to read every article carefully, because his articles have a very unique perspective and can often bring me new ideas. This article also brings me enjoyment. He analyzes Baidu's "click principle" through some websites ranked for the keyword "SEO", which makes people involuntarily It is very good to think that Baidu is paying more and more attention to user experience, because this is in line with the original intention of the search engine and the needs of users.
When searching for "SEO", you can see that there are only a few websites ranked on the homepage all year round. One is chinaz's webmaster tools, one is seowhy forum, one is ZAC's blog, then robin's BSG, and the others are Baidu's four The remaining two positions are left to other websites. Needless to say, these websites that are always on the homepage are from Baidu. From their own point of view, and from the user's point of view, they can indeed give users what they want. The other one is chinaz’s tool. A large number of webmasters and SEO staff use it to query data every day. A tool worthy of users’ trust is the best tool. Its user experience is quite awesome. ZAC is the best tool. The master of the SEO field, the content in his daily post is definitely the knowledge that the majority of webmasters and SEO learners need. As a community for webmasters to learn, seowhy's popularity and user experience go without saying. There is no doubt that the websites in the other two positions and even several positions on the second page are also quite good websites. Baidu does seem to be evaluating websites based on the "click principle", of course the core of which is user experience.
3. Zhu Weikun joked about SEO’s Baidu drop-down box to attract traffic
I had a good conversation with Brother Zhu. One reason is that I admire his articles very much, and the other reason is that he is very humble. The articles he writes are all joking about SEO, but his understanding of SEO is very in-depth. Every time he writes an article, The analyzes are very insightful and often lead to reflection. "Zhu Weikun: Joking about SEO's clever use of Baidu drop-down boxes to drive traffic" This article is about a small branch of SEO: Baidu drop-down boxes. If you have done some research, you will definitely know that the function of the drop-down box is to use keywords + brand search terms to bring precise traffic. However, an example given in Brother Zhu’s article shows us that we should also pay attention to being a user of the Baidu drop-down box. In terms of experience and conversion, if the user searches for such a word but cannot find what the user wants, or cannot find what you want the user to find, that is a failed user experience. Building a Baidu drop-down box is also a failed operation. If It's okay if it's free, but it's not worth it if you pay.
4. How to improve website access speed shared by lszm's blog
Everyone knows that a good user experience of a website is often related to the opening speed of our website. Xu Ziyu has a blog called Xinxiangqiangwei Blog. The articles in the blog are all written by himself. Some friends also read my articles every day. , but the more people come to see it, the more people and I respond to the problem of website speed. Especially the problem of replying to messages is very annoying, and the submission is very slow. This kind of user experience is naturally not satisfactory. Later, I changed to a better space, and it was still the same. Then I realized that it was because of the problem of the website program, so I saw "Let Data Speak: General Solutions to Too Slow Website Access Speed" shared by lszm's blog and I found it a treasure, so I read it carefully. , he proposed detailed inspection methods and solutions, which taught me a lot, and will be tested within the website later. From his article, and combined with some of my own situations, I found that improving website speed will definitely help everyone improve user experience.
Four articles show the four aspects of user experience we need to achieve from four different perspectives: content, user clicks, practicality, and access speed. This shows the importance of user experience. Of course, I believe that if you do these things well, you can also improve the user experience of your own website. Friends who want to communicate with me can add my QQ: 843745641
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