"If a worker wants to do his job well, he must first sharpen his tools" comes from "The Analects of Confucius·Wei Linggong", which means that to do something well, preparation is very important; the same is true for website optimization, if you want to get a good ranking in search engines , it is not only necessary to do a good job in external links, but also the optimization of internal links and directory structure is very important. Nanjing SEO will talk about the internal optimization of the website in website optimization.
1. Positioning of website theme
The positioning of the website's theme is related to the site's orientation in search engines. If the theme content of a website is centered around SEO and website optimization, then the ranking of the site's keywords in this area will be reflected in the search engine; vice versa. , if the website content is irrelevant to the keywords, then the keyword ranking will be very low or even non-existent.
2. Reasonable arrangement of website structure
The website structure includes the domain name selection of the website and the composition of the website directory. When we parse domain names, we usually choose the one starting with www and use it as a domain name for external link promotion; we often ignore the top-level domain name, which causes the top-level domain name to compete with the www domain name for weight; we need to redirect the top-level domain name 301 to www domain name. Website directories should be arranged reasonably and should not be too numerous. Generally, a three-level directory is enough; each directory has a clear hierarchy, and a website map is indispensable.
3. Construction of internal links on the website
Internal links are very important for every website. A website with good internal link distribution is very effective in increasing its own weight. Setting "recommended articles", "popular articles", and "recent articles" on the homepage of the website can effectively recommend your popular articles and newly published articles to search engines, which not only updates the snapshot of the article, increases the inclusion of articles, but also It can increase the weight of the article itself. Make keyword anchor texts within the article and set recommendations for related articles so that the weights of each page can be transferred to each other.
4. Website user experience
Most people think that website user experience improves the trust and favorability of the website among users. In fact, it can also increase the weight of the website in search engines. Web 2.0 is very popular now. Every website has some social sharing tools such as "like", "recommend", and "vote". Now search engines attach great importance to the social Internet, from its updates to SNS, Weibo, The inclusion is evident. Therefore, if a website gets enough social sharing recommendations, it will be very helpful to increase the weight of the website.
Website optimization itself is a process in which a website continuously improves the quality of its own website. To paraphrase a search engine saying, "As long as the factors that meet the user experience are conducive to the improvement of the website's weight."
Author: free wolf Original address: http://www.seochina1.com/post/webseo0601.html Please keep it for reprinting
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