How to optimize URL? This is a question that many SEOERs have been discussing, because optimizing our URL will help optimize our website, and how to optimize the URL is more in line with our SEO strategy. For SEO, URL The quality will directly affect the impact of search engines on the long-tail keywords of our website. For search users, the quality of URL optimization will give certain psychological hints to our potential users. Therefore, a good URL structure plays a very important role for both search engines and users. At the beginning of our website construction, we must position our URL optimization strategy. Next, we will pay attention to the 10 aspects of website URL optimization. detail.
We mentioned above that you need to pay attention to 10 details when optimizing URLs, so let’s explain these advantages of URL optimization in detail:
1) Selection of domain name
The domain name should be more reasonable, making it easier for users to remember and more in line with the nature of your product. Never register a long domain name just to put keywords, and don't stuff a few words into the domain name just to put keywords. Symbols thus make it difficult for users to remember our website.
2) Insert keywords into the URL
When conditions permit, keywords related to the content title can be appropriately added to the directory name and file name. Google's Matt Cutts once hinted in his own blog that the keywords in the URL can be beneficial to the ranking of the website.
3) Ensure the URL length is reasonable
Although putting keywords in the URL is more conducive to the ranking of our website, both web spiders and website visitors like simple and intuitive URLs. The URL should not have too many levels, and try to keep it reasonable. Too long or too many levels of structure will lead to a reduction in page weight. A big taboo in SEO is not to be too greedy. If you are too greedy, you will fail miserably!
4) The wonderful use of conjunctions
The hyphen character - can be used between the words of the directory name and file name in the URL, and the underscore _ can also be used appropriately, but avoid using very strange characters. Hyphens are recognized by search engines as spaces.
5) URL format uses English words and pinyin to facilitate ranking
In our extensive observations, Baidu search engine is currently more suitable for relatively short URLs or English words, while in Google we find that both Chinese, English and even Pinyin can have better inclusion and ranking, but beginners in SEO will My English is very poor, so does it mean that our website can only choose English words? The answer is no. The Internet is constantly developing, and search engines are also constantly improving. We need to look further and do optimization. Based on the above, it will be a matter of time before our ranking rises.
6) URL staticization
Although many professionals now mention that the difference between static and dynamic URLs is not big anymore, it is not difficult to find that DEDE-CMS, DZ, phpWIND and other CMS systems are constantly providing better pseudo-static and dynamic URLs. Static support, so if we can do it well, we must not give up. Many of us are pursuing static support? We have no choice but to lament that we are all forced now.
7) Descriptiveness of URL
The entire URL includes the domain name, directory name, and file name. Where possible, use descriptive words, especially the directory name and file name. Let users see the URL and have a rough idea of what the web page is about.
8) Unification of upper and lower case formats
In URL optimization, we try to maintain a uniform capitalization format. Avoid being regarded as two different web pages by search engines, resulting in overlapping content, confusion in inclusion, lowering the weight of the website, and regressing snapshot updates.
9) Content page of second-level domain name
Second-level domain names seem to be highly sought after in Chinese websites, because second-level domain names are usually specialized for a topic and specific content, which makes search engines pay great attention to our website’s second-level domain names. This It is more conducive for our website to achieve centralized optimization of our products or a certain topic.
10) 301 jump of URL
When we inadvertently or suddenly change the version, the URL changes. At this time we must perform a 301 jump. 301 jump represents a change of the permanent address. This operation will clearly tell the search engine spiders that our website has changed, and the weight of the old URL will be transferred to the new URL. The search engine will cache and content of the current website in a timely manner. Update to avoid the loss of weight caused by modifying the URL. Generally, weight transfer takes a certain amount of time to complete, sometimes as long as several months. At this time, please be patient and treat such a temporary phenomenon.
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