In early June, a double-pin domain name ( www.hubei.com ) related to a province was purchased from abroad for 200,000 euros. , this is another top-quality domain name after 22.com, 90.com, 92.com, 94.com, 288.com, 55.com, 666.com, etc. returned to China. Recently, the domain name market has been heating up and the transaction volume has been increasing. As a hot commodity, the transaction price of Shuangpin domain names is naturally high. In particular, domain name resources are currently scarce. In addition to short and easy-to-remember alphanumeric domain names that have been used for websites by several large portals in the early days, some are still in the hands of domain name investors and have not been sold. Shuangpin domain names have naturally become the first choice for website building.
There are three main types of top-notch double-pin domain names. The first type is related to place names, such as www.hubei.com , which is the pinyin of Hubei Province. This type of domain name is generally the first choice for local portal forums; the second type is related to various industries in daily life. Related domain names, such as train huoche.com and jipiao.com, are generally the first choice for industry sites and classified information sites; the third category is those with certain special meanings that can be associated with certain meanings and are closely related to some industries. Such as Taobao taobao.com. This type of domain name is a good choice for an e-commerce website. Today, we will use www.hubei.com to analyze the application of place name double-pinning websites.
We all know that the capital of Hubei Province is Wuhan. As the economic and cultural center of Hubei Province, Wuhan is also the city with the most developed Internet in Hubei. The Internet economy is developed, there are many Internet users, and the market prospects are promising. At present, this domain name has been successfully launched and operated on the Hubei network, which is positioned as a living and consumption community centered in Wuhan and oriented to Hubei Province. Create a real, rich and enjoyable online Hubei. Committed to building a large-scale local interactive platform in Wuhan, Hubei that provides integrated services of life information, consumer shopping, and interpersonal communication. It has become one of the most influential online service brands in Hubei, providing more than 10 million people in Wuhan with practical services such as life communication, consumption sharing, and shopping guidance, allowing users to happily pursue a higher quality and efficient life.
Hubei.com focuses on providing localized information, and provides users with an interactive and open platform to expand communication and share various life information through the sharing of three major information: life, shopping, and making friends. Implemented the core of local portal forum operation. And with the help of the relevance and memorability of the domain name, and the meaning of the domain name Hubei, we can create a local brand effect, gather users in the province, and focus on a specific market. The biggest feature of Hubei.com is the introduction of the group buying model, using user resources to develop group buying business and broadening the website's profit model.
We all know that group buying transactions are limited to localized life services in the same city, which can form natural market barriers in the short term and win development time and space for group buying websites. The application of the group buying model to local portal communities relies on the strong user stickiness generated by bringing together Tongcheng's localized life services and being close to user needs. At present, there are so many group buying websites, and the Hundred Group War is about to break out. Many group buying websites simply introduce the Groupon model without core competitiveness. Without a user base, the Groupon model is just a marketing tool, not a business model. Maybe within half a year, there will be a major reshuffle of group buying websites, and there may only be dozens or even a few of the thousands of copyGroupon model websites left. When Internet giants such as Tencent, Renren, and 58.com intervene in group buying, the reshuffle process will be intensified.
However, it is quite advantageous to introduce the group buying model to local websites and take advantage of the competitiveness and accumulated user base generated by the local website localization platform. The 19th floor has already started to take action, and Hubei.com is trying. At present, Hubei.com has developed a group buying section. Not only does the website contact merchants for group buying, but website users can also initiate group buying on their own. Merchant offers small profit promotions, customers save money with discounts, mutual benefit, why not do it. According to statistics, in the past month since the website was launched, more than 20 group purchases have been completed, which not only stabilized the user base and improved stickiness, but also brought new profit channels to the website.
Localized communities and vertical communities are the biggest trends in the group buying market in the future, and local websites and industry websites are the first choice for building websites with Shuangpin domain names. Shuangpin domain names drive the development of localized communities and vertical communities, and the development of localized communities and vertical communities also promotes the improvement of the core competitiveness of the group buying industry and the maturity of the user base to a certain extent.