The author once participated in an essay competition on a webmaster's website. Although I won the participation award only for the article I wrote "Life is like a dream, it hurts a few times, it doesn't matter how many times it hurts, the years are like songs, and it doesn't hurt to be a little tired." However, I received an article from the organizer. I was still very excited when I received an exquisite gift worth 76 yuan. For website users, this is a great experience. Inspired by it, our Sanming 0598 Talent Network also successfully held an essay collection activity. After all, it was the first time it was run. It has merits but not many shortcomings. Let’s summarize it here and share it with everyone.
(1) The topic of the essay must give netizens something to say. This time, we focused on the positioning of the website's talent recruitment and chose the theme of "Entrepreneurship with Passion, Dreams Flying" to guide netizens to combine their own real experiences, write original works, and speak freely without restrictions on content. It can not only tell the entrepreneurial stories of corporate members, exchange job search skills of individual members, but also share the workplace insights of working netizens, and it is consistent with the theme of the website. In this way, the target users of the talent website are included, and all netizens can participate. Moreover, everyone has their own personal experience and insights, so they will not be at a loss for things to say or know where to start. In order to lower the threshold, we set the number of words to be no less than 1,000 words, and an article of less than two pages is equivalent to a student essay. As long as your writing skills are decent, it can be written in two or three hours at most, even for experts.
(2) The essay prizes must make netizens feel awesome and worthy of participation. It is human nature to have interests only to have motivation. The essay collection on our talent website is mainly for ordinary netizens, unlike the webmaster website, which is for webmasters with special identities. When webmasters submit articles, in addition to striving to win rankings and prizes, a very important point is to promote soft articles and earn external links. Even if there are no rewards, they are still very active in submitting articles to high-weight websites. For our corporate members and job-seeking netizens, if the prizes are not impressive enough, it will be difficult to mobilize their enthusiasm. Fortunately, we received strong sponsorship from well-known companies such as Tobacco and China Mobile, and the total value of bonuses and in-kind items was nearly 10,000 yuan. The slogan of "Essay Competition with a Prize of 10,000 Yuan" is quite attractive to netizens.
(3) The essay solicitation organization must allow netizens to see examples and develop ideas. Writing articles may be a piece of cake for webmasters or Internet writers. But for many friends, it is actually a headache. They don’t know how to start writing an application. Therefore, hundreds of sample essay websites have appeared on the Internet, including our own Laomi website. For this reason, it is important to demonstrate and lead, so that netizens know what to write? How to write? At the beginning of the essay solicitation activity, we consciously and proactively requested essays from some job-seeking netizens and corporate members who were good at writing. We, as webmasters, even took the lead in writing our own entrepreneurial stories into articles and publishing them. In this way, during the two-month essay solicitation process, we had five or six submissions in the first week, which set a good example. By the end of the event, we had received a total of 37 essays, basically achieving the expected goal.
The article is getting longer and longer, so I will talk about these points first, and in two days I will share with you issues such as the orderly distribution of prizes, secondary use of essays, attention to details in activities, etc. I hope it will inspire the webmaster network. Here, I would like to state that this article was originally created by 0598 Sanming Talent Network [ www.0598rc.com ]. Please indicate the source when reprinting. Thank you for your cooperation.
Thank you to Sanming 0598 Talent Network for your contribution.