Webmasters have to protect their websites every day. The first thing every morning is to turn on the computer, check the keyword rankings of the website, and see whether the website snapshot has been updated overnight. However, search engines are sometimes very ineffective, and convulsions often occur. The status is just like the snapshots of many websites were reverted yesterday, and they all returned to the 9th. This phenomenon is very common. What is the reason for the search engine convulsion? Webmasters cannot afford to be hurt by the sudden rollback of website snapshots.
Snapshots are not updated and snapshots are rolled back. Such problems have arisen. Webmasters must find ways to solve it and find the cause of the problem to solve the problem. The webmaster of kedeng will tell you the reasons based on his own experience.
First of all: the website frequently updates keywords. Many webmasters fail to consider what kind of keywords to use before launching the website. The selected keywords are not popular among users because they are very competitive or the keywords are not popular. At this time, they will think about changing keywords. Spiders come to the website because of keywords. Websites that frequently change keywords make spiders unable to judge. Such an operation is likely to cause the search engine K site. When encountering such a situation, it does not mean that the keyword cannot be changed. The best thing to do is to make the change successful at one time. After the keyword replacement is completed, it is necessary to update the website content in a timely manner and add keyword-related articles. The search engines will have an adaptation stage, and just wait for the website snapshot to be updated.
Secondly: the website collects frequently. Websites that are frequently collected are not very interesting to search engines. Spiders crawl a lot of websites every day. When you see that the content of your website is constantly repeated, a site with a high weight is okay, but a site with a low weight is likely to be. I was hit by K station. When the collected website encounters a snapshot rollback, the best thing is to reduce the number of collections and increase the original content of the website as much as possible, so that spiders have something to crawl when they come to the website, and change the image of the website in search engines. Therefore, this also reminds websites with low weight. Webmasters like to submit their articles to high-weight websites and send external links to attract spiders. If their own site has not been included, it is best not to do so. If you put it on other sites, sites with high weight will be included, but your site will not be included. Spiders will think that you are cheating and collecting.
Again: the website is very competitive and the server is under attack. Why would there be such a statement? In this e-commerce circle competition, many website snapshots were returned to No. 9 yesterday. This phenomenon will mean that the website will be demoted or has been plucked by Baidu. of. Such websites are basically among the top ones. When a website is attacked, the server cannot withstand the attack and will crash. The website access speed cannot keep up, and spiders cannot enter the website to crawl data. Spiders will think that such a website is a problematic website, and then take snapshots. Go back and stay in the observation period. Therefore, whether you are a webmaster participating in the competition or not, you should choose a good IDC provider for your website, an independent IP, fast access speed, and an easy-to-remember domain name. These are all necessary prerequisites.
Finally: the website user experience is not good. Although many webmasters can use search engine optimization methods to get their websites to have a good ranking on search engines, the user experience of such websites is often not very good, and search engines will make manual intervention for such websites. , just like the Baidu 11-bit phenomenon. Spiders sometimes think that the last website a user searched for is the website he wants most. Such a website is the best in the user's eyes, so the spider will give weight to such a website and punish well-ranked websites by not updating snapshots. Snapshot stagnation is common. Therefore, when webmasters encounter such problems, they should find ways to solve the user experience problems of the website. The navigation design of the website, the keyword density of the website, the image design of the website, the relevance of advertising on the website, and the relevance of the content of the website are all user experience that webmasters must consider.
Webmasters cannot afford to be hurt if the website snapshot is suddenly rolled back, but there is no need for webmasters to be too nervous. Just maintain the consistent website optimization method. As long as you can find the problem and find a solution to the problem. .
The source of this article is website optimization: http://www.kedeng.com Please indicate in the form of a link when reprinting
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