I have been in contact with the English SEO industry for more than 4 years, especially when I have some opinions on Google’s research.
It was indeed very easy to do foreign trade in 2010. Just send some external links and you will have a good ranking. But since 2011, it has become increasingly difficult to do foreign trade. Due to Google algorithm adjustments and some political reasons, many foreign trade companies have closed down. Many foreign trade websites can be launched in a short time, but they will not stay on the homepage for long. Go on, what is the reason? The author will start to analyze it in detail below.
Some time ago, a foreigner analyzed some of the situations in which Chinese people build foreign trade imitation websites, selected several industries as cases, and analyzed and described how these foreign trade websites are ranked on the homepage of Google. First, he analyzed the word "nfl jerseys". You can search and see that most of the Google homepage is still foreign trade imitation sites. Then he analyzed "pandora jewelry". It is the end of June 2011. The current result is that except for the official official website, which occupies the top two, the others are basically foreign trade imitation websites. The last example is "thomas sabo", and the results are similar, with imitation sites basically occupying most of the positions. This shows that foreign trade stations still have great opportunities. The key is to see how to optimize.
Today's foreign trade websites still send out a large amount of SPAM to increase external links. Yes, this is something that many small companies can't do because we can't use a large amount of original content to send out. We don't have the time or the energy. The author also made a detailed analysis of some well-ranked foreign trade websites. They still obtain good rankings through a large number of external links, but usually they are very unstable and their rankings cannot be maintained for a long time. But there are still a number of relatively stable websites. I dare not say that they can stay stable, but they usually last at least a few months. These few months are enough for the foreign trade station. Next, the author will focus on how to optimize.
1. First, let’s talk about the general practices of foreign trade English SEO. Everyone who does foreign trade SEO knows that there are generally many products on the site, and the most commonly used template is zencart. There is not much to talk about. It mainly talks about how to optimize. Foreign trade websites with relatively stable rankings usually send out a small number of external links in the early stage and maintain stability. This time may take as long as half a year or even a year, so you have to be patient when building a foreign trade website. , endurance is the key. If the site is updated, it will usually be original content. The author analyzes that these foreign trade websites want to give Google a message. What I build is a useful website that can provide users with good content and give Google a good impression. After half a year and a year, these foreign trade websites will start to SPAM a lot, and their rankings will also rise rapidly. They may soon occupy the Google homepage. (Excluding some political factors and Google sensitive words) Most of them can be stable for a few months. , which is much more stable than those that usually send a large amount of SPAM at the beginning. The author has said before that these foreign trade websites gave Google a good impression in the early stage. Google also needs time to change its view of these foreign trade websites, so they can be stable for at least a few months, and at most half a year or a year. . This is enough for them to make a fortune.
2. Secondly, optimize a large number of long-tail keywords. As I said before, after all, the competition for the main keywords of general foreign trade stations is relatively high. It will be difficult to come up in a short period of time. So we should operate big long tail keywords. Usually there are dozens, hundreds or even thousands of products in a foreign trade station. This is very targeted. The products have relevant names, models, etc., so we can specifically make a certain product. Keywords, or keywords for a series of products. For example, nike shoes is a highly competitive keyword, but keywords like "nike 6.0 Melee Canva" and "Nike Air Max Tailwind" have relatively less competition, so it is easier to do more, so As long as we are good at mining these long-tail keywords, it will be relatively easy for us to build these foreign trade websites. Think about it, if a long-tail can get one order a day, then there will be so many long-tails, not to mention a lot of orders. But at least we can still support ourselves until the homepage is launched. If we can’t make it on the homepage and there are a lot of long-tail keywords, our foreign trade website will still be good. In a sense, once we build the homepage and go down again in a short period of time, we can minimize the loss by adding more long-tail words.
3. Finally, what the author wants to talk about is the most important method of ultimate SEO optimization. The foreign trade English SEO mentioned earlier is not the final method. Whether it is a foreign trade website or other websites, we all hope that this website will always be at the forefront of search engines. But if we think about it the other way around, the ultimate goal of our website is to To make money, if you push it up, the website must have traffic, the quality of customers must be high, and the conversion rate must be high. So how to get traffic? How to improve the quality of customers? That is to build the website carefully and operate the website carefully. For the foreign trade website, we do it carefully and make it like a brand website. At the same time, we do a good job in SEM marketing and do a good job. The real road to product promotion, building your own brand, and trying to stay away from search engines is the ultimate way out for English SEO.
SEO Blog: SEOTEA
Blog source: www.seotea.com
This article is original by the author. Please indicate the source when reprinting. Congratulations to all foreign trade webmasters for making a fortune.
Editor in charge: Yangyang author gsheguo's personal space