The purpose of website construction is to create wealth, and website optimization is to assist it in creating more value. Nowadays, website optimization has become a trend, and tutorials are overwhelming every day. Every day, there is an endless stream of information on how to optimize websites on the Internet. In fact, is website optimization really so important that people are obsessed with it? SEO optimization certainly has its advantages, but what Binary wants to say today is not to focus too much on SEO. The ultimate destination of website optimization is only based on the website. further value creation. Why do you say this? Because many webmasters do not get substantial returns after doing SEO optimization, and the website optimization loses its value, but they continue to optimize without knowing it.
1: What are the prerequisites for website optimization?
In fact, many webmasters don’t know what SEO is, so they just watch others doing SEO and imitate their own optimization. What binary means is not nonsense. There are many people who talk about such things. To give an example, some corporate websites hire SEO directors, but do they really understand the meaning of SEO? In fact, many people think that SEO is just doing external links. If someone around them applies for SEO talents, they will only work for the other party's website over and over again. Just add external links. If we say that SEO is the optimization of search engines, Binary believes that SEO is the optimization of search engines based on its own content. Therefore, the premise of website optimization is that the content itself is valuable, and not all websites are suitable for it. SEO. After accepting the order easily, many SEOers only focus on the amount of money, but ignore the premise of website optimization, so they optimize according to the predetermined route, but in the end they struggle and complain repeatedly. On the other hand, website builders also spent their money in vain and complained that they were cheated. So what we want to emphasize is: Are you ready for website optimization?
An example can easily illustrate this truth. Take the word "What are the prerequisites for website optimization?" I believe that SEOers will have the confidence to put it on the homepage after reading it. But the premise must be a guarantee: the value of the website itself: 1. Whether the website content is related to website construction and optimization, 2. Whether the website has valuable content. If overwhelming high-duplicate content is collected, you are still confident that it can be collected Is it the homepage? In fact, many SEOers simply analyze the popularity of keywords when receiving optimization orders, but do not pay attention to whether the website itself is valuable.
Two: Master the direction of website optimization
Website optimization is carried out with content as the conductor. Many times, in order to optimize the website, webmasters destroy the basic conductor of the website, such as "keyword plus tracing transition". To put it simply, is the direction of website optimization "optimizing for search engines" or "creating website value to win users"? Many websites themselves are indeed optimized, but when users click on the website through rankings, only a few The eyes wander away and find another place to stand. There are also some websites, even if the keywords are ranked relatively high, they still have no traffic, or very little traffic. What is the reason? Although the main keywords are well optimized, there is a serious lack of long-tail words, or users need to search resources. For such a website, no matter how many search engines include it, what's the use? Only by grasping the development direction of the website can we use SEO optimization more effectively to realize more website value.
For example: Soft articles are an effective way to optimize a website for search engines. It is a good help in terms of content and external links. But if a website only relies on soft articles to support its development, the final result will be rankings but no development. The directionality of website optimization actually relies entirely on its own content, supplemented by optimization. If there is too much emphasis, the final result may be a loss of development opportunities. Of course, this is just an example.
Three: The simplest optimization brings the greatest value
Why do you say this? For the same keyword, some websites need to be optimized for half a year or even longer to reach the forefront of the industry, while some websites need a short time to complete such a process. It is conceivable that efficiency determines more value of website optimization. At the same time, it is worth emphasizing that optimization without revenue efficiency is just a cloud. Efficiency is not only reflected in the speed of search engine optimization. What we should emphasize here is the result of optimization: promoting transactions or signing orders. If not, then optimization will be in vain. In fact, a large number of webmasters are doing such useless work every day, and optimizing day after day does not bring any value. What we talk about in the third point is actually an in-depth advancement of the first two points. You work hard to optimize every day. Have you ever thought about how much value can be brought after optimization? How to optimize to bring more value? When optimizing the main keywords, some people do not forget to optimize based on the latest keywords in the current field to get more users' attention, while some people only perform basic "keyword" optimization on the website. In fact, This is the difference. Take, for example, the current term Weibo. Isn’t there a micro blog again? What if there are webmasters who are doing Weibo and don’t choose to use the word “micro blog” for optimization? Of course, it’s just a Just an example. In fact, there are many news hot spots inside and outside the industry every day. It just depends on whether you are good at catching the hot spots. Only such simple optimization will bring the greatest optimization value to the website.
Finally, Binary Network joins hands with the professional website construction company Pilot Technology ( www.joyweb.net.cn ) to believe that the ultimate goal of website optimization is to create more value, rather than creating value. To be a competent SEOer, you must know how to create more value when doing SEO optimization. Otherwise, the optimization efforts will not be able to show its own value, or it will be half the result with twice the result.
Editor in charge: Yangyang author Binary Network’s personal space