The current website promotion of a local hospital has been going on for almost three months. Judging from the data (except for the unstable situation of Baidu these days), the effect is still very good. The traffic is more than 1,000 per day, and the number of inquiries is about 50-100. It can be said that this conversion rate is very successful. Of course, many professional SEOs have already driven this segmented industry in hospital SEO, and have a lot of valuable experience, and they are constantly learning. Being able to achieve such results, I also want to share my experience with everyone.
When it comes to hospital online promotion, I personally think that the most important thing is to establish a brand. Regardless of whether it is offline or online, treating a disease and seeing a doctor is all about brand effect. Neighbors will insist on going there even if they have to wait in line for a month if they hear that Dr. This phenomenon is common in hospital promotion. As long as the brand value is strong, there is no need to worry about no patients visiting the hospital. Therefore, when carrying out hospital network promotion, brand building, brand maintenance and brand value tracking and investigation are the main lines of our work.
1. Local forum: start with typical cases and tell the story from the patient’s perspective
The traffic in local forums is mainly local netizens, not necessarily everyone is a target customer. Therefore, the hospital's more famous cases are selected, while general hospitals can select popular cases for publicity. Hire professional writers to help you write therapeutic articles from the patient's perspective. For example, the experience of seeking medical treatment, illness, current treatment status, etc., are told in the tone of a member of the public. Finally, be sure to give your article an attractive title.
What needs to be noted when promoting the forum is that we cannot post a lot of new posts and different cases every day. Doing so can easily see the hospital's advertisements and cause resistance. Make a few posts carefully and change the top posts to different ones every day. Just keep the post with a certain number of replies and views.
For example, the maternal and child hospital we work in focuses on the case of baby diarrhea. We wrote about a mother who searched online to treat diarrhea. We compiled a lot of information, analyzed them one by one, and visited many hospitals. Finally, in The expert clinic of our hospital understood the actual situation and carried out treatment.
This post has been active in the forum and Baidu rankings for one and a half months, and the traffic it brings and the hospital's attention are very good. A simple popular case can make all mothers pay attention. Even if their children do not have diarrhea, they will browse carefully and get to know the hospitals we promote and understand the strength of our hospitals in maternal and child health care.
2. News media: starting with residents’ health and popularizing health care knowledge
The coverage of the news media is the residents of the city, which of course refers to the local news media. We have formulated two strategies when promoting news soft articles. One is to use novel cases as the entry point to attract attention; the other is to use residents’ health knowledge as the entry point to promote the prevention and treatment of common cases encountered in the season. . After comparative testing, it was found that the second kind of publicity effect was excellent. The reason is simple. For novel cases, the first problem encountered is that it is difficult to publish press releases. After publishing, they can only obtain good traffic in a short period of time, but they do not contribute much to the hospital's brand and long-term promotion. As for residents' health care knowledge, we invited experts from the hospital to explain knowledge in a role-playing manner, such as the coming of summer, tick prevention and other knowledge, and published press releases. Our hospital was used as the author and proposer to promote it, and it was covered by a large number of local news , forum reprinted, in addition, it has also been commended by the Municipal Health Bureau and other departments. It can be said that it has served multiple purposes with one stone.
3. Q&A: A large number of Q&A posts to help brand maintenance
I believe everyone who is engaged in hospital website promotion is using the Q&A website, and the benefits are self-evident. One is to enhance the brand, and the other is to increase website traffic through the weight ranking of Baidu products. The trick to promoting Q&A websites is that the volume must be large. We promoted the hospital network, and the promotion of Q&A websites lasted for three months. Basically covers all the questions raised by local people.
The main promotion methods are these three. Building a website brand is not just a short period of a few months. If you persist and execute according to the strategy, you can gain a lot. The original text comes from Qingfeng Paper www.qfpaper.com , please indicate when reprinting.
Editor in charge: Chen Long Author’s personal space