Recently, the Wuhan Municipal State Taxation Bureau issued China's first online store tax bill with a face value of more than 4.3 million yuan to the famous Taobao store - "My One Percent" women's clothing store. As a result, the reputation of the "tax haven" in the online shopping market has officially become history.
At the same time, after nearly ten years of rapid development, China's total online shopping transactions reached 523.1 billion yuan in 2010, an increase of 109.3% over the previous year, accounting for 3.3% of the total retail sales of consumer goods. A large number of companies and individuals are rushing to engage in online shopping. In addition to the attractive wealth effect, the effective avoidance of taxes is also an important reason.
Tax reform: Internet business costs enter a "long rising channel"
Entering the 2010s, as the pressure of an aging population increases, resource and environmental costs increase rapidly, and the dividends of globalization continue to decline, the Chinese economy, which has been growing rapidly in the past three decades, is on the eve of a major transformation, a major reshuffle, and a major change. . In the absence of opportunities for changes in the current political and economic systems, the adjustment of the fiscal and taxation systems has naturally become an important starting point for macro-control.
"The current tax system in China is an income tax plus turnover tax model. The macro tax burden on social retail products, which exceeds 60%, is an important reason for high domestic prices. With the full launch of the 'Twelfth Five-Year Plan', the doubling of national income has turned from slogans to actions At present, reducing personal taxes and expanding the corporate tax base are likely to be the main methods of tax reform in recent years. Therefore, the tax burden of online businesses will soon enter a long-term rising stage," commented Luo Jiaqing, chief Internet economic analyst of SEO Information Communication Network.
In fact, after the news spread that "my one percent" paid a huge tax, many online store owners expressed concern. "I just sold a few things on Taobao, and I heard that taxes are going to be levied. Doesn't this mean that we will continue to dilute our already low profits?" said Mr. Zhang, the agent of the learning machine.
Choice: SEO will break through in the direction of comprehensive promotion
Although in the post-financial tsunami era, thousands of people are surfing the Internet, which has created a rare prosperity for the search engine optimization (SEO) industry in recent years, the impetuous and vanity prevailing in the whole society has also blown into this field: some industry players The extensive use of "black hat" techniques to cheat rankings, create false links, and spam low-quality advertisements regardless of platform has once again become an online public nuisance. It has even created a rare excuse for some engine companies to frequently revise rankings to expand their self-operated promotion business.
However, as the global economic stagflation trend has taken hold and the tax burden on domestic online businesses is gradually increasing, the challenges facing China's SEO industry have become increasingly severe. “I have said it very early on that it is not a good thing for too many people to recognize us, because it will make it more difficult to seize keyword rankings, and will also lead to an increase in our workload and a decrease in the value of our work. Once the economy is in trouble, seek help from SEO There are only a few companies, but the unit price they offer is only a little, not a lot," said Lin Jiawei, a senior network promoter at Juhai Technology.
In this regard, Luo Jiaqing's attitude is much more optimistic: "No matter whether major changes in the industry occur, SEO in the future will bid farewell to mechanical pasting and enter the era of comprehensive promotion - that is, creating a hard environment with a high signal-to-noise ratio to improve search engine crawling efficiency; manufacturing Original content, topics, create a good soft environment, attract traffic and gain reputation in the new era. Sometimes, dishwashing is not necessarily a bad thing.”
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