I have been in contact with SEO for more than a year, and I have read more than a hundred SEO articles. The absolute majority, 99.99% of the articles, explain traditional SEO techniques, starting from the code and ending with external links. A good article summarizes hundreds of things to note, but a bad article ends with just a few key points: title, keyWords, and links. To be honest, I almost vomited watching it. Until one day someone inspired me that there are still some unorthodox ways of SEO.
The title of that article I remember is how to save a website that was blocked by Baidu. At that time, I thought it was another technical operation manual that updated and added external links. When I opened the results, I found that the author listed 3 methods, but only one was a technical operation. The three methods are: 1. Modify according to the right way. 2. Play a game. 3. Write a letter. Only the first of the three methods is technical operation. The so-called correct modification is to remove elements that may lead to cheating, and at the same time try to make the website as simple as possible. The latter two have nothing to do with SEO or even the Internet. The so-called kicking the ground means finding a venue where Baidu may hold a meeting, going to the venue to cause trouble, mentioning some shortcomings that Baidu staff cannot explain, and then explaining how one's own site has been unfairly treated. The third letter is to write down your sincere attitude on paper, explaining that the website was judged to be cheating. It was a misunderstanding and has been corrected. Send it directly to the mailbox to Baidu. According to the author, a few days later, the website was unblocked and its ranking improved.
Many people think that SEO is a technical job. In fact, it is not entirely true. SEO is a job that combines various abilities. Like the author of that article, he used his understanding of the company's operations and the weaknesses of human nature. From a sales perspective, he even used methods to capture the other person's heart and reflect his own highlights. Maybe many SEO experts will despise his method, but it is undeniable that this is also a method. Just like social engineering among hackers, it was also a method that was despised back then. However, with the step-by-step expansion of the Internet, this method has become a method that must be mentioned.
The main purpose of this article is to study some non-mainstream SEO methods that are still in their infancy. To use the name of social workers, we will also call them social workers SEO.
In fact, we know that search engines still depend on search engine companies. What do search engine companies rely on? business value. A company is a business. So don't talk too noble about search engines. What is the commercial value of search engines? It is profit, which may be advertising profit or influence profit. What is the source of profit? In other words, what is the basis of profitability? It is the number of users. Without the number of users, nothing is redundant. So who is the boss of Baidu? Not its owners, not its customers, but those of us who browse Baidu every day. Without visitors, even if Baidu has thousands of people, it will be a dead end. So what should Baidu consider as a smart search engine company? That's right, it's the search experience that Baidu and Google shout about every day.
The so-called good search experience means that you can quickly and accurately find what you are looking for. Therefore, there are many large enterprises and brands that do not need to do promotion or SEO. The website is still ranked first. Search experience is the fundamental factor that affects everything. So for Baidu's fundamental goal of pursuing search experience, we can develop some social engineering SEO methods.
Of course, even social engineering SEO cannot completely break away from the scope of traditional SEO, so you must first optimize your website structure in accordance with SEO standards.
Take the example of social engineering SEO. After optimizing the website structure, you can first find the top 20 websites with the same keywords to find out their advantages, disadvantages, and evidence of cheating.
When my website ranks around 20 for the target keyword, I send a letter to Baidu telling Baidu that among the 10 websites in front of me, n of them are cheating or have nothing to do with the keyword. Think about it, how helpful are these websites to you?
This is an idea of social engineering SEO. There are many ideas. I have some ideas, but they are still in the research stage. I hope everyone can brainstorm ideas after reading this article. Think of ways. Maybe we can't defeat those old SEOers who have huge resources. But taking the wrong direction may be a good way to go.
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