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How to judge the weight of a website? Analyzing whether a website has weight is a very necessary thing for webmaster friends. First of all, from the perspective of exchanging connections, every webmaster wants to exchange connections with some valuable and weighted websites. Secondly, Imitating some better websites and analyzing some better optimized websites also involves judging the weight of a website. To determine the weight of a website, sometimes you cannot just look at the ranking of keywords. Maybe the keywords in other people’s keyWords are less competitive keywords, so if you only judge the weight of a website based on the ranking of keywords, you will often You will suffer a lot. Coupled with the changes in Baidu, Baidu and Google's algorithms, many of the previous methods of judging the weight of a website have lost their effectiveness! So how should we judge? I think we should analyze it from the following 6 points:
1. The age of the website domain name
Old domain names are still very favored by search engines. It is relatively easy for a domain name with a long registration history to increase the overall weight of the website and keyword ranking. Newly registered domain names are often subject to the assessment stage of search engines. Search engines are also more "concerned" about websites. Therefore, many webmasters now generally buy other people's websites when building websites, thereby avoiding many detours and selecting website domain names. The method can use the whois of chinaz tool.
2. Sogou value of the website
The reference value of website PR for SEO is getting smaller and smaller. Unlike in the past, Google has a good affirmation for websites and old domain names with high weight. Now, judging from the trend of the 6.28 Google PR update, PR cannot It is easy to judge the weight of the website, because if the old domain name or a once high-weight website is left there, the PR value will become 0, or even no PR. Now I think it will be replaced by the Sogou value, and the Sogou value of the new site. Generally it is 0.
3. Website snapshot date
The newer the snapshot, the higher the frequency of crawling and inclusion by search engines. Websites with high weights are often updated every day; website snapshots can also judge the update status of a website to a certain extent. The weight of a website that has not been updated for a long time will inevitably decline, the website snapshot cannot be updated every day.
4. Number of websites included
A large number of included websites can often drive more long-tail keywords. If a website contains only a few articles, and you brag to others that you get tens of thousands of IP addresses a day, which webmaster will believe it? Because even the simplest articles are not indexed by search engines, how come they are ranked? Where does the traffic come from?
5. Website external links
The external links of the website include the total number of domain name links, the number of external links on the homepage, the number of external links on internal pages, the total number of domain names with external links, distribution of description words, etc. In addition, we can also check which websites they come from, whether they are mainly low-quality links such as exchange links, forums, blogs, messages, etc., and even the Yahoo backlinks of many websites have nofollow. These external links are given to webmaster friends. It's just an accumulation of quantity, without any quality or effect.
6. Extensibility of keyword rankings
The breadth of keyword rankings can determine the weight of a website, because a website with a high weight will inevitably drive many keywords to participate in the ranking. If a website only has a few keywords that can bring traffic, you can be sure that the website’s weight is not very good. Tools for judging the breadth of keyword rankings can be queried using the Aizhan tool, and it will be clear at a glance by directly entering the URL.
The above 6 points are the birthday greeting text message ( http://www.28dx.com/ShengRiDuanXin/ ) compiled for you how to determine the weight of a website after the Baidu algorithm is updated!
Thank you zyworu for your contribution