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I have been observing for two weeks before writing this article. Every time I update Baidu, I will analyze the overall situation of the website in my hand. My own website cannot explain many problems, so I will go to the A5 forum to see what everyone is doing. As I said, Baidu updated again in the early morning of September 23. Many webmasters in the forum were talking about the changes in your website after Baidu updated it. I read these posts carefully. Through these Baidu updates, When updating, we should summarize some experience. I am not an SEO expert. I just analyzed what I saw from these updates and summarized it to point out the direction for future website optimization. I believe in all SEO theories. It can’t keep up with the continuous updates of Baidu’s algorithm, not to mention that there are many SEO theories that will inevitably mislead novices. Let’s take a look at the signs and summarized rules after these updates.
In terms of inclusion
Through observation after this update, the inclusion of most websites in this update in the early morning of September 23rd has increased by 100-1000. This number is only an approximate number and is used as a reference. The total inclusion of one of my sites has increased by 100. This website is updating original articles every day, while the other site has not changed. Today, it has included 405 pages. Normally, it only includes more than a dozen pages a day. It is also included in the forum. I saw a lot of webmasters saying that there is no change in the collection, but the daily collection has increased significantly. From this, it can be concluded that the update of the website content is related to the number of sites included and the daily collection volume. See the screenshot below:
Therefore, in the future, we should pay more attention to the content when optimizing the website. It is very important to update the website. The number of external links will increase as the number of included links increases. Baidu's weight given to the content is constantly increasing.
External links
In these updates, most websites have also increased their external links a lot. Perhaps because the external links they usually built were not released, they were all released in this update. One of my sites lost hundreds of external links after yesterday's update, but the other site has no change. Many webmasters in the group say that external links have increased, but some also say that external links have decreased a lot. From this aspect, it doesn't explain the big problem. It can only be said that websites with reduced external links have junk external links. In the future, we should pay attention to the construction methods of external links to avoid such external link construction. The reduction of each update will directly affect the fluctuation of the website's weight, so high-quality external links plus high quality The content will steadily increase the number of your external links.
keyword ranking
Analyzing the two websites I own, my site that updates original articles every day has a higher keyword ranking. This keyword appears more often in the entire site, which means that this word is a website topic, while the ranking of another keyword dropped by one. Under the overall weight of the website, some words increased and some dropped. There are many reasons for this, but it does not rule out that words related to the topic will rank higher. This also shows that the website When positioning, keywords must be selected that are closely related to the theme. Words that are contrary to the theme have been dealt with in Baidu. The ranking of two main keywords of another website of mine dropped by more than ten or twenty places. Why? I changed the template and website title of the website two days before the Baidu update. Although the ranking was there the next day, it still had no rankings. The homepage has plummeted after last night’s update. Such big fluctuations all show that website revision and title change have a great impact on rankings. Baidu will first give a good ranking to the new site and then slowly drop it. This This is Baidu's consistent style. My site seems to fit this situation. Revising the version and changing the title is equivalent to a new site. Baidu will give you good rankings and inclusions at first, and then it will be lowered for you. This may be because Baidu is observing your website, so our new or revised website should strengthen content and external link construction, so that it can pass Baidu's inspection period.
Snapshot aspect
Every time the snapshot is updated, the snapshot will be updated to the previous one. Except for some website snapshots, which will lag behind. This is related to the website itself. If the website is not updated for a long time, even if Baidu updates, your snapshot will not be updated. From my friendly link Looking inside, the snapshots of most websites are updated to the previous day, and a few snapshots are still dated 9.21. Snapshots do not have a great impact on rankings, but they do have an impact if you exchange friendly links. If others see your snapshots too slowly, they will not change them, so you still have to insist on updating the website so that the snapshots are updated every day.
Finally, I will summarize that every update of the search engine is a supplement and improvement to the algorithm of the previous update. No matter how it is updated, it is inseparable from the principle of user experience. It is all to better serve users. Babanu Shopping Guide www. .babanu.cn reminds webmasters that when optimizing their website, they only need to go beyond user experience. We should do what users like so that we can cater to Baidu's algorithm and obtain good rankings.
The analysis is not thorough and I hope everyone will actively participate in making corrections and additions. Thanks to A5 for giving us this platform, making our communication a kind of progress.
Editor-in-Chief: Yangyang Author Ni Shang has some personal space