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You cannot blindly find keywords and start optimizing. Optimization is a long-term process, and corporate website optimization requires some marketing strategies. Then there is a tactical strategy that may be more helpful to optimization, and at the same time it is easy to optimize and can bring direct benefits. Especially when companies are looking for Internet companies to optimize, they should pay more attention to these matters. The most common Internet company has been optimizing for a period of time and then tell the business owner that the word optimization cannot be improved. Then the loss is not money.
Many companies have also begun to look for online marketing methods on the Internet. Then the most commonly used marketing tool for enterprises is website optimization, with the rapid development of the Internet. Whether you hire an SEOer yourself or find an online company to optimize. Blindly ranking keywords always fails to achieve the expected direct benefits. Companies that waste manpower, material resources, and energy also begin to have doubts about website optimization. In fact, website optimization is the most beneficial way for enterprises to obtain direct benefits. To prevent wasting resources, it is necessary to adopt online marketing strategies to optimize enterprise websites.
1. Choose keywords with moderate competition levels and high conversion rates.
Because business owners care about conversion rates, choosing keywords for website optimization is the key. No matter how good your optimization skills are, effectiveness will always be the boss’s favorite. What kind of keywords have moderate competition and high conversion rates? Seoer often uses Baidu index, related searches, peer competition keywords, etc. as a measure. standard. Here I would like to recommend a more accurate measurement platform, which is the backend of Baidu Bidding. You can use the keyword recommendation tool to accurately tell me matching keyword search volume, competition and other data for analysis. Since this article only talks about website optimization strategies, Internet marketing planner Guo Yongfeng will focus on high conversion rate keywords in the future. Choose a skill to write an article about. If you want to choose skills, you can find Guo Yongfeng on Baidu and he will be very willing to communicate with you.
2. Long tail strategy of main keywords
Because the competition among the products they operate is too fierce, each company has its own flagship product. Optimization is very difficult and takes several months. For example, although the keyword "weight loss" is searched tens of thousands of times every day, most of the actual orders generated come from long-tail keywords. Since the company is making profits, it must have targeted and purposeful optimization. For each product, make a main keyword and optimize 5 long-tail words every day. There will be 150 in one month, and at least 300 long-tail words in three months. The homepage ranking of the product belongs to the company. According to incomplete statistics, a user can use no more than 5 long-tail words to search for a certain product. When I basically achieve that the long-tail words cover the user's basic search habits, then this user will basically generate direct benefits. Think carefully about Melatonin's successful marketing model and the long-tail strategy of main keywords. In fact, this is a marketing strategy.
3. Invent keywords and search source strategies
Invented keywords are mostly used in event marketing and brand marketing. It is easy to optimize the keywords that are discovered. Currently, few companies use this strategy for website optimization. Easy to rank. This method may have higher requirements for soft article writing. Soft articles are the best guide to guide users to search for keywords. Although the search volume of the invented keyword is not large and the competition is not fierce enough, it has high accuracy, high user stickiness, and high conversion rate. This practical benefit can be easily achieved. Putting aside the direct benefit, just talking about search The engine brings huge high-quality traffic to the website, which has achieved a breakthrough. Of course, Internet marketing planner Guo Yongfeng will also share with you the method of inventing search sources in future articles. The purpose is to provide enterprises with the ability to Develop a marketing strategy that suits you on the Internet.
Editor in charge: Chen Long Author’s personal space at www.88ei.com