The website optimization boy suddenly wanted to change the title of my personal blog today. As a veteran, I am really embarrassed to have such an idea. After all, friends who have many websites will think about it before the new website goes online. Regarding the title of the website, I also mentioned it in the previous article about preparations before launching the new website. Interested friends can read it. So today’s article is about some personal experiences in changing the title of a website!
I can say with certainty that all or most of my webmaster friends have changed the title of their website, especially many novice friends. After working hard for a while, the keyword ranking of the website has not improved, so they become anxious and then change the title. , as a result, unreasonable changes to the website title lead to the website being demoted by SE, or after the website is online and included by SE, they feel that the title of their website is not good, and they change it frequently. There are too many such things, and people ask these topics almost every day in some large webmaster forums.
1. Things you need to pay attention to when modifying the title of your website
1. Reasonable modification of the title will bring unexpected benefits to the website ranking. Some old webmasters must also know that the website title cannot be modified, but should be modified in line with the user experience. In this case, SE may be able to A good ranking for your website
2. Do not change the website title on a large scale. You can change it on a small scale or use the principle of word segmentation. It cannot be changed away from the theme of the website, and it should not be too different from the original title. Also, if it is an old site, you can change it a little bit at a time, and change it a little bit at intervals.
3. After modifying the website title, you can construct an original article around the modified keywords and publish it on the website. You need to persist for a period of time and import anchor text links with the newly modified keywords.
4. New sites generally do not need to be modified. SE has a long inspection period for new sites. Although during this inspection period, Baidu snapshots of your website may be updated every day, it does not mean that you have authority. It is recommended that new sites do not need to be modified. You can change it as you like. A new site that is more than 3 months old can be called an old site. The content and external links of such a website have begun to enter a mature period, and the title can be changed accordingly. The SE may temporarily lower its rights, but Normally it will recover immediately!
2. How to deal with modifying the title and reducing the rights
1. Everyone can do the four methods mentioned in the previous article on how to quickly increase the weight of a website. This must also be done to restore the weight after the weight is reduced.
2. Add an anchor text import link around the new keyword outside. Remember it is the anchor text, and this newly modified keyword is used as the anchor text.
3. Change the domain name directly. This premise is if you are impatient! It only takes a few days to change the domain name. If it is not good, I have encountered it in half a year. For some companies, it takes such a long time to simply change the domain name. If you build a website, it may rise in rankings in a short time. If you leave the old website alone, it can regain its weight on its own.
That’s all for today’s article. Novice friends must pay attention not to change the title randomly. If you have to, analyze your own website before changing it. You can also take a look at it based on what I wrote. The above are all summed up by me in the past few years of working on the website. Of course, I also learned from the methods of other friends. In short, changing the title is not a trivial matter. We must make it foolproof, so we must use every method that is good for the website. use!
Please indicate that the original article was reprinted from Wuhan SEO Hunchback Blog. The address of this article is: http://www.hunxiaozi.com/post/23.html
Editor-in-Chief: The personal space of the author Yang Yang