Many companies are talking about promotion, so among the many promotions, promotion on search engines is the highlight. I think if we can do a good job in search engines, there will be a qualitative change in our business. Of course, the premise is that our products or services are Suitable for promotion on search engines, Yishui Shanghai SEO Studio will explain based on actual practice today how to make your products or services monopolize search engines.
First of all, as a company, I think it is best to have a marketing website. The so-called marketing website construction is a website centered on products or services. When customers enter such a website, they feel professional and can make customers purchase. Desire, if there is no such a website, all the promotion will not produce sales behavior and will not bring business.
Now, when we look at search engine information display methods, there are no more than two ways: bidding and optimized natural ranking. No matter which one, their core is keywords. Therefore, our first step is to collect keywords, organize keywords, and combine key words. Words are classified by popularity. After doing this, we proceed in two steps. The first step is to conduct bidding, open an account, structure the account reasonably, submit keywords, write advertising slogans, etc. The second step is to optimize the website. This kind of optimization It’s not just the ranking of a few keywords, but also the ranking of long-tail words. After doing this, we analyze the traffic data every day. When the keywords and long-tail words we optimized reach a good ranking on the homepage , we considered canceling this word in Baidu bidding, observing and adjusting every day, until we finally adopted a search engine promotion method that focused on optimization and supplemented by bidding, with the goal of allowing 90% of the words in the industry to be displayed on search engines. Whether you use bidding or optimization, you can capture more customers by doing this.
The third step is to monopolize the search engine. It is impossible for us to open a lot of bidding for promotion. Unless your company is very rich, we can build website groups. The website groups can be divided according to industry categories. For example: in the decoration industry, we have a main website. , but we will build several other sites, which are centered on home decoration, office decoration, store decoration, factory decoration, hotel decoration, etc. One keyword corresponds to one website and will be optimized separately. The optimization method is the same as above, so The website is a website that details the industry. When customers see such a website, they will feel very professional and have a sense of trust. If our company itself is a small industry, then we don’t need to refine it and just make a website. The keywords are similar to those of the main website. However, when optimizing, we should pay attention to the content not being repeated, and other websites should not highlight the company’s information too much, the style of the website, There should be obvious differences in styles, etc. Don’t connect the websites. Do them separately. Each should do its own thing. You must be very careful when optimizing. If you don’t do it well, you will be considered a group of sites and get kicked. When the optimization is very good, if the top 5 websites that customers search for a certain word are all your website, then this customer basically cannot escape. In the same way, for those words that cannot be optimized and have a certain value, we will Use bidding to supplement it. If the price is higher, I believe there are not many such words left. First released by Yishui Shanghai SEO Studio ( http://www.80seoweb.com ).
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