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I often help clients optimize their websites and encounter many problems in the process of optimizing their websites. For example, some customers only require a good ranking for one keyword, while some customers do not need keyword ranking, but need the overall traffic to increase, and what they want is the final result. We cannot simply say which one is better and which one is worse, because the meaning of keyword rankings will vary greatly depending on the industry. For some emerging virtual industries, such as games, good keyword rankings mean a steady stream of traffic, so just optimizing keywords is the best strategy for them; while some more traditional industries are different, even if If the keyword is ranked on the home page, the effect will not be too obvious. It requires changes in the overall strategy. Based on my own experience, this article will share with you what are the general steps for website optimization in actual SEO cases. You are also welcome to communicate with me if you have good ideas. There are seven aspects in total. Due to limited space, I will share the first three today.
First, the overall positioning analysis of the website
First of all, you need to conduct an overall positioning analysis of the website. What is the nature of the website you are optimizing? Where is the customer base? What are the customers' overall expectations for the website and your overall plan for the website? What keywords need to be optimized for the website? How to dig out long-tail keywords and insert them into the article reasonably. These require overall positioning, induction and analysis. We must grasp the overall situation, the characteristics of the industry and the overall psychology of users. Only in this way can we push the website to develop on a better track and allow traffic to flow continuously. So when you see a website, don’t rush to start. The first thing to do is to communicate with the customer and then make the overall plan yourself.
Second, website optimization goal analysis
The second step is to determine the goals of website optimization and be clear about the ultimate goal of the website. As mentioned in the first paragraph of this article, the nature of the website is different, and the requirements of customers are also different. Some website optimization goals are only one or two keywords. At this time, the scope is much smaller and the work is more targeted. What some websites want is the overall effect, which is no longer limited to the keyword level, but more importantly, they hope that the website will have excellent performance in search engines, appear in multiple long-tail keyword rankings, increase a large amount of traffic every day, and ultimately improve Website conversion rates and profitability. This does not just rely on external links, but also requires making some necessary changes to the website itself, and at the same time using strategies to realize the strategies.
Third, keyword analysis combination
For generally larger websites, after overall positioning analysis and optimization target analysis, keywords need to be allocated. Why? Because the website requires a lot of traffic. Therefore, a large number of inclusions are needed, but just inclusion is far from meeting the requirements. Meaningful content must be included, and the titles and texts of these contents must contain keywords. This is the overall idea of doing traffic. Therefore, we need to vigorously explore long-tail words and classify them. For regionally related words, such as train tickets, second-hand transactions, laptop repairs, etc., it is generally necessary to add local names to the original keywords in order to be more accurate. In addition, it is also necessary to grasp the changes in search patterns due to different times. For example, when ordering train tickets, there are more searches and reservations during peak periods. In the mid-term, there are more direct searches for regional areas, while in the later period, there are relatively more transfer tickets. During the optimization period, the focus is different in different periods.
After the keywords are summarized, you need to analyze the content of the website to see what shortcomings the current content has, what major flaws it has, and whether the content structure is neat. Content is formulated based on keywords. The keyword distribution of a website generally includes four categories: more general keywords, more popular keywords, keywords with direct needs and long-tail words with higher conversion rates. The formulation of content is also closely focused on these four types of words. If there are no words, we must vigorously supplement them. Of course, this is a huge job and is also the core.
After three steps, the website optimization work has just begun. There is still a lot of work to do in the future, such as website diagnosis and improvement, strategy formulation and execution, effect analysis, etc. This is a series of processes, and only each link Only by grasping them all can they be effective. A single factor is not enough to change the entire pattern. Okay, that’s it for this article. I will share it with you tomorrow. This article is provided by Mobile Novel Network ( http://www.mobixs.cn/ ). Please keep the link for reprinting. Thank you!
Editor in charge: Personal space of Hadron author 22fanli