How important are external links to a website? Which high-ranking website does not have thousands or tens of thousands of external links to support it? Therefore, in website construction, external link promotion has become something that webmasters must do every day. Even spending a lot of money to buy link resources. However, there are still some websites that, even if they have huge external links, still cannot surpass their industry rivals in rankings. Many people attribute this to insufficient internal optimization, but if internal optimization is removed, are there other factors involved? Despite repeated failures in rankings, external links to the website can still give you the answer.
1: Comparison between hyperlinks and text links
How much do you know about hyperlinks and external links without hyperlinks? One is an address that can be entered directly by clicking on the URL, and the other requires the user to manually enter it into IE to open it. But how do search engines make judgments and weight divisions? First of all, we should know that search engines can also make judgments whether they are hyperlinks or ordinary text links. In this regard, some SEOers once believed that search engines cannot judge text links, but many facts have proven that search engines can also crawl based on characteristics, such as "http://", "www.", "com", etc. , these meta tags are unique to domain names.
But the effect is obviously different: the effect of hyperlinks is higher than the effect of ordinary links in search engines, because such links are easier to be recognized by search engines, and hyperlinks are often emphasized on the page. Link resources. For general text links, although search engines can make judgments, the weight of the link is not as good as a hyperlink. But in the long-term optimization process, the effects brought by the two are about the same. Why do you say this? General hyperlinks are easy to be deleted by administrators, and there must not be many people who deny this. However, if there is an ordinary link in an excellent article, the probability of the link being deleted is often much smaller. Just imagine, there are also 5,000 external links, but the external links with hyperlinks are always unstable, and the overall weight they bring is undoubtedly reduced. As for ordinary text links, although the weight given by the search engine itself is slightly lower, when the user manually copies it to the address bar and enters it to open, the search engine will judge such a URL as a "high-quality link". After all, it is Pages that users actively open are more trustworthy.
Result analysis: If under the same external link resources, hyperlinks occupy the vast majority of websites, their weight will be higher than that of ordinary text links out of the website. Therefore, it is understandable that the rankings have suffered repeated defeats.
2: Comparison of high-quality links and low-quality links
Can one link defeat a hundred? In fact, it has been proven that a high-quality link is indeed better than a number of low-quality external links. For example, if you put a URL link on Baidu's homepage, its effect will definitely be higher than that of several ordinary website links. This is where the quality gap lies. In the construction of external links, although quantity is a component factor that affects the weight given by search engines to external links, it is not an absolute factor. How to make a website reach the forefront of its peers with a low number of external links depends on whether the quality of the website's external links is great. From this point of view, if the number of external links is the same, having high-quality website external links will definitely occupy an absolute advantage.
In addition, high-quality external links not only have different link weights in search engines, but also have page weights that are unmatched by ordinary links. Why do some websites remove a large number of external links after the search engine is updated, resulting in a decline in rankings? The reason is that the website itself has too many worthless or low-quality external links. Although it has been indexed by search engines, in future updates, in order to reduce the redundancy of information, it can only be cleaned up. Moreover, in the entire website development process, some low-quality links, the quality of the website itself is not very good, and it is very likely that it will be forced to close without profit in the future development.
Result analysis: Link quantity deserves more than quality. Quality and quality will surely lead to long-term success, rather than temporary fame. Not only is it a waste of time and energy, but in the end it is more gain than gain.
Three: Influencing factors of well-known directories
Why are some directory websites so popular? The reason is that search engines pay more attention to websites included in high-weight directories, such as: DMOZ open directory, as well as domestic well-known websites such as hao123, 265, and 114. Directories are always a directory-type website that webmasters keep in mind. However, many webmasters must also have a deep understanding of the harsh conditions, and it is difficult for ordinary grassroots people to submit to them. However, A5 Webmaster Network has recently launched a recommendation website ( http://www.ttuu.com ) which is very good. Major search engines give higher weights, and the inclusion conditions are also very low. It is purely manual. Review has become a supporter of grassroots websites and has received many praises. Webmasters who need to submit a website may wish to try it. At the same time, the low threshold required supports the improvement of the weight of the new website.
Four: Induced external links are a serious problem
In the promotion of external links on websites, many webmasters have tried to induce external links. Use some words that others are more concerned about to induce users to click, but the resulting page is completely different. This type of link is a typical inductive link. What do search engines think of this? Generally, low-volume inductive links may not have much negative effect. However, if there is a large amount of content that search engines themselves block, such as topics such as "pornography, gambling, and drugs," even though the website itself does not contain such content, it is inevitable that it will be affected by search engine rules given the amount of content. Therefore, the author suggests that in the process of website promotion, try to use as little inductive external links as possible, otherwise it may have the opposite effect!
The above content of this article is a summary of the views of Binary Network’s new website Yisou Friendship Link Platform ( http://www.aiesou.com ). Although website external links are the focus of optimization, if you do not pay attention to promotion, you may end up with more detour. Only by focusing on methods for external link promotion can we achieve twice the result with half the effort, and at the same time eliminate potential unstable factors in the future, which is of great benefit. If reprinted, please keep the above address, thank you for supporting the original!
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