I visited a client two days ago. When talking about website optimization, the client said that as long as we constantly update the content, we will slowly have good rankings. I do not deny this. For some key areas where competition is not high, Words can definitely achieve a good ranking by updating the content. I helped a friend do an optimization. Because the keyword competition is not high, I optimized 3 of his four keywords through the content to rank first in Baidu. 1 to Baidu and second. In fact, everyone who does optimization knows that there are many factors that affect the keyword ranking of a website, so when we optimize the website, we need to improve the website as a whole. One of them is to increase the authority of the website through content. So what kind of content can improve keyword rankings? Let’s introduce how to improve keyword rankings through website content.
First, original content
There are many related articles on the Internet about how to make website content original. Let’s talk about the impact of copied content on website optimization.
When we were optimizing a client's website, the colleague who was responsible for updating the website told me after a month or so that there was really nothing to write in the website and he wanted to copy it from the Internet. In fact, I think many website owners share this feeling, and so do I. Recently, we have been very tight due to the large number of orders, so we don’t have much time to write articles. In order to keep the content of the website updated, we copy several articles from the Internet every day, and the articles are also included. However, when I checked the website in the past two days, I found that Lots of questions.
1. Snapshot is not updated
Friends who follow our website should know that the snapshots of our website were all from the previous day, but today I found that the snapshots were still from 5 days ago. Nothing else on our website has been changed recently, but the content is not as original as before, and I copied some from the Internet.
2. There are records included but the total number does not increase.
Because the weight of our website was still good before, published articles would be included in basically one or two hours, and copied articles would also be included. However, when I queried the next day, the total number of included items on the website was still the same and there was no change. After our analysis, it is because there are too many similar articles on the Internet, and the value of the articles is not high, so they are deleted after secondary screening by Baidu. In the long run, this will lead to a reduction in the weight of the website, which leads to the emergence of the third problem.
3. Keyword rankings decline
Baidu went through a major update a few days ago. At that time, there was no change in our keyword rankings. However, in the past two days, we found that the rankings of several of our keywords have dropped several positions. After analyzing our website and competitor websites, we found that there was no change in the competitor website, so we knew that it might be due to the copying of articles.
Second, content relevance
Content relevance is actually divided into many categories, such as the relevance between content and keywords, and the direct relevance between content and content. Let me give you an example and everyone will be very clear. For example, our Wuyou Technology website is engaged in Hefei website construction and Hefei website optimization. If the content we update every time is the content in some text messages, it will have nothing to do with our website. Sex. It is impossible for search engines to give you a good ranking in this way. Our website content updates should be centered around our keywords, so that not only the content is relevant, but also long-tail keywords can be continuously produced to get more traffic to our website and more customers.
Third, keyword links
As I just said, the content we update should be related to our website and keywords, so basically our keywords will appear in the content, so that we can make links for the keywords, pointing to our homepage or target page. I would like to suggest that you try not to have more than 3 links in an article. This will have the best effect. As for why, we will describe it in detail later.
This article mainly introduces how to improve keyword rankings through website content. In fact, it is not just some keywords with low competition. For some keywords with high competition, content is even more important. Therefore, no matter what website optimization is done, the content of the website is The most important thing! This article is original from Wuyou Technology ( http://www.ewoyo.com ), which specializes in Hefei website construction. You are welcome to reprint. Please keep the source!
Editor in charge: Chen Long The author fell in love with the personal space of a cat and mouse