Search engine marketers are often particularly obsessed with some data points, such as visitor characteristics and rankings. Any successful SEM project is determined by the final revenue.
The fastest way to increase the return on your search projects is to increase the conversion rate of your existing traffic. Even a mere 0.5-1% increase in conversion rate can have a dramatic impact on the entire company.
Here are the five most effective ways to increase conversion rates on your main and paid pages:
1. Relevance
Based on your ad copy or description, your users will have an established group. Setting relevant slogans on pre-thought-out landing pages is very important to reduce bounce rates. Here are some simple ways to increase your relevance to your visitors.
Ensure the similarity of H1 tags and keywords to control traffic
Use pictures to enhance relevance because pictures are basically the first thing that catches everyone's attention before the web page is buffered and the most eye-catching thing. Make sure it applies to the title and is also used in associated text.
Keywords should be the highlight of the topic
The relevance of domain names is very important. We found that through domain classification testing and keyword-related products, the conversion rate increased fourfold, and there was a gap in the return on investment in each client's case.
2. Proposition
It is necessary for users to understand your business content in a timely and effective manner.
The introductory text should focus on positioning the product/viewing the service as a necessity rather than just an idea.
The main key functions and benefit points should become highlights in the main content.
Experiment with a variety of media. Let users understand your brand through pictures, text and videos, and then understand what they think after watching it. Be flexible enough to meet the information needs of your target customers.
Understand your customers’ biggest worries and fears and address them.
Don’t overwhelm your users with so much information that they will lose interest in your brand and interact with you. Instead, create something that piques people’s interest, such as a downloadable F&Q, demo or white paper, etc. These can assist your sales efforts and capture key points in the sale.
3. Trust
From experience, this is one of the most overlooked factors but it can have a dramatic impact on conversion rates. Users are usually accustomed to looking for pages with official brand information.
The ability of a website is mainly reflected in its ability to have a high conversion rate and a short purchase thinking cycle. Remember, doubt and lack of information are major catalysts in the buying process.
Include certifications, certificates or awards from reputable third parties.
Use language that conveys trust, such as "check and use a secure server" and include terms on the information request page that protect personal information.
Cite reputable, verifiable testimonials. Unknown recommendations have low credibility and can easily cause doubts among users. Video content requiring user authentication can effectively prevent certain accidents.
Create a design that has both depth and detail. A landing page with attention to detail can show that the brand is strong, reliable and reputable. Furthermore, a seemingly high-priced design does not always require an expensive physical outsourcing strategy and a clear vision.
Provide some simple entrances for customers or visitors to ask questions.
4. Understand user intent
Build a good communication bridge between brands and consumers. When users search for certain non-branded products, this is usually a typical opportunity for the user to become a loyal brand advocate in the future. The conversion of traffic requires you to have a good understanding of your brand's sales process, users to have confidence in your brand, and users to make repeat purchases based on the conversion rate.
Adhere to this general rule: the more expensive the business proposition, the longer the sales cycle. Recently I did a conversion rate study, specifically the entire conversion process from registration on the homepage to purchasing the service for $2,000. The result is a conversion rate of .0023% over 2.5 years.
Provide a series of direct or indirect conversion forms to achieve the conversion rate you want. This can more perfect your page, enrich the page conversion rate form, and improve the conversion rate.
Be more creative. One of the most unique and effective ideas I've seen is "Add these to your Outlook", which penetrates the target customer's Outlook schedule. Effective schedule planning can greatly increase the attendance rate of the company's regular meetings. The reason is the same.
Let’s look at conversion rate from a design composition perspective. Use different colors/sizes to attract user attention, like the famous BOB. Additionally, don’t hesitate to create active buttons to test action language.
When we put a toolbar in the right place on the page we find that conversion rates usually increase.
Don't waste page jumps to the "Welcome to Registration" page. Think of it as an opportunity to provide users with additional content, such as key social media channels or additional digital device products, that will increase brand awareness. These steps should help increase consumer lifetime value.
Remember your user's "persona" and try to cater to the user's information requirements and design in a new way to attract their attention.
5. Remove interference
These distractions may be the design of your page or the content of your website, which will prevent users from entering the next sales link. What we should try is: Clear all global navigation from your PPC template.
JQuery is a very effective way to prevent users from leaving the sales process. Try using tabs or JS mask effects to ensure that users get some necessary information, such as important highlighted "About Us" pages.
Avoid boring content that distracts users and makes them leave. Likewise, don’t use distracting images that have no theme.
The word count of information also has a significant impact on conversion rates. Only the most basic and critical information can drive sales.
Summarize
There are thousands of ways to streamline a page, just as many ways to test them. The most effective and simple thing is to understand the needs, goals and concerns of target customers, so that you can streamline the target page based on the conversion rate.
The source of the article is www.leadSEO.cn Shanghai Liziou, a website optimization expert. Please keep the source when reprinting! Thank you very much!
Editor in charge: Yangyang author frank12's personal space