Introduction: Since the major update of Baidu algorithm in June this year, I believe that most webmasters are still awakened by sweet dreams in their sleep, resulting in many original websites or personal blogs being deleted by Baidu or losing rankings, just like the author. The makeup photography website is currently being promoted and operated. Although this major update of Baidu’s algorithm did not cause the website to be K-listed, it obviously slowed down the collection of the content published every day on my website, and the snapshots stopped updating until yesterday. My makeup photography website’s Baidu The snapshot was updated from June 20 to July 22. The snapshot stopped updating for a month and two days. Of course, during this period, I worked harder every day to analyze the reasons and strive to restore the website to its original state. Same effect as before. I believe all this shows that Baidu and other products are no longer what they used to be. In the past, as long as you updated some original content every day, it would be included by Baidu. But now, even if your article is original, it has no value. Baidu Spider turns a blind eye like garbage, so these results will occur. Of course, there are other reasons, but currently Baidu Spider is indeed much stricter and more standardized than before.
So, as Baidu spiders are getting smarter and smarter today, how should we, as site leaders, respond? The following is the author’s analysis based on the situation where the website suddenly slowed down and snapshots stopped updating some time ago. Some methods, I hope to help webmasters who are worrying about this matter.
1. Is originality just originality in terms of words?
In the past, many webmasters, in order to regularly update original content on their websites, ignored the quality of the content and its relevance to the website's theme, thus losing the sense of experience value to search engines and users. For example, the author used to have a Sina blog called "Internet Jianghu". In the past, as long as I entered Internet Jianghu in the Baidu search box, I could see it in the top three on Baidu. However, some of the articles I published before were purely for the purpose of achieving regular popularity. Providing original content to the blog while ignoring the quality and relevance of the content to the blog topic will cause the blog ranking to suddenly drop. Through this example, we can tell that now we not only require your articles to be original, but also pay attention to the quality of the original article content. I believe that only the articles you update meet Baidu’s requirements, then, if you want to have a stable and Good rankings are still achievable.
2. Whether the more external links the website has, the better
In the past, I could see some questions about whether to send more or less external links in QQ groups and various SEO-related forums and Q&A. Although everyone knows that sending external links not only requires quality, but also needs to be done in an orderly and gradual manner. Development is the best way. However, some webmasters often seem to be unwilling to follow this requirement and work hard to build external links. Instead, you add hundreds or even thousands of external links in a very short period of time, without paying attention to whether the quality of the external links you posted can withstand the test of Baidu spiders, resulting in the website being demoted or directly K station etc.
Therefore, the author suggests that everyone should arrange a work plan and goals for themselves, so that they can ensure that they are well aware of the external link work every day. Publish as many high-quality soft articles as possible, put your URL or anchor text link in the appropriate place in the soft article, and then stick to this kind of work every day.
3. Optimizing the website too much for search engines
Although Baidu's requirements are stricter, in a sense it is better to be strict than not to be strict, but it is more painful for webmasters, which leads some webmasters to make the overall ranking of the website higher. Websites in the same industry rank better, but they optimize the website too much for search engines, thereby ignoring the user experience and the quality of related website promotions, resulting in poor website rankings or snapshots stopping updating. In fact, we only need to operate carefully according to the normal on-site and off-site promotion and optimization. I believe that your efforts will still be rewarded accordingly. We should conscientiously improve the user experience effect and do not just want to make the website better displayed in search engines. Lead yourself astray.
Finally, the author recommends that when doing on-site and off-site promotion and optimization work, you still need to achieve regular, high-quality, and quantitative operations, that is, you must be regular and ensure the quality of the content and the quantity of each operation, and insist on doing so. With these points in mind, I believe it is easy for your website to show a good position in search engines.
This article was originally edited by the webmaster of Makeup Photography Network ( www.yuyihz.com ). Please retain the original information when reprinting. Thank you for reading!
(Editor: Chen Long) Author mokerr's personal space