Website SEO optimization, a promotion method for search engines, has not attracted everyone's attention since the day it appeared. Many websites are only known and optimized by SEO when the website is already in operation. Of course, there are more websites that consider using SEO to optimize the website before the website is built. This article will briefly introduce how to build a website for search engines before the website is built.
First of all, search engine oriented means that all aspects of the website are friendly to search engines and favored by search engines. In fact, the search engine is like a special robot visitor, commonly known as a search engine spider. They understand the content of the webpage by visiting the website, reading the website's source code, then crawling and indexing it, and then reasonably sorting related websites or pages based on a certain search keyword, and returning the search results. To put it simply, it is the three main steps of collecting, sorting and displaying.
Website seo optimization and inclusion are the basis
The content of the website is crawled and indexed by the search engine, which is called inclusion. To put it more bluntly, there are pages of this website in Baidu's index database. Obviously, a website that wants users to enter through a search engine must obtain a good ranking, so at least the website must be indexed by the search engine. Generally speaking, the more included, the more opportunities for website content to be displayed.
1. Website readability. This includes a stable server, standardized and easy-to-crawl URLs, a reasonable amount of text content, trying to avoid js code and Flash content, and staying away from jumps and frame structures. If a website itself is very good, but some details are ignored and it is hated by search engine spiders, it would be unfair.
2. The website structure is clear. Generally, websites should adopt a tree structure mode, from home page to channel page to individual content pages. In this way, a rough internal link structure of the website is established, and then some auxiliary internal links are used to make the website structure closer. In addition, special attention should be paid to minimizing the number of links between the homepage and each bottom content page.
Commonly used optimization methods to obtain good rankings
How to optimize the website to get better rankings? What are the areas where we can work hard during the internal optimization of the website? This aspect is actually the most commonly used, but it is also quite different. After all, everyone has different understandings and ideas about SEO, and coupled with the complexity of search engine algorithms, there is no standard for how powerful these website SEO optimization methods should be.
1. High-quality content construction. The author believes that the most critical point is that it does not matter whether it is purely original. Even if it is pseudo-original, search engines must think it is original. Of course, if it is based on providing users with useful information content. Another thing to note is the relevance of the content to the website's theme. A large amount of content on different topics will only make search engines less trustful of the website.
2. Various web page tags. Including title, h1 series tags, and image alt tags. Among them, the title tag should cover the main content of the page; only one h1 tag can appear on each page, and should be set as the keyword of the page, plus the assistance of h2, h3 and other tags; the alt tag of the image needs to briefly explain the content of the image. , and at the same time it is best to have the target keywords appear.
3. Accurate link anchor text. As mentioned above, a good internal link structure helps search engines to include the content of the website. At the same time, using link anchor text to reflect the internal links of the website can also effectively improve the page ranking of related keywords.
Good presentation attracts clicks
Don’t forget that the purpose of building a website (or the purpose of website SEO optimization) is to get more user visits. Often some websites get very good rankings but don’t get much traffic.
1. Establishment of core keywords. Before building a website, it is necessary to analyze the keywords related to the topic and then select appropriate keywords. Core keywords should not be too popular or too popular. Keywords that are too popular can easily get good rankings, but they will get fewer visits; keywords that are too popular may seem to get a lot of traffic, but for new sites, Optimizing is like reaching the sky.
2. Reasonable title and description. When search engines display a website on the search results page, they often display the title and description of the web page. Good titles and descriptions often ensure users' clicks. At this time, it seems that title and description are more like finishing touches and are particularly important.
According to the search engine's inclusion, sorting, and display of websites, these three aspects are almost the points mentioned above. But this part basically belongs to the category of internal website optimization. In addition, most SEOers currently pay more attention to external website optimization, and often ignore some details inside the website.
In fact, in comparison, internal website optimization is more controllable than external optimization. Since we can handle uncontrollable external website optimization, why should we ignore internal website optimization to make the website favored by search engines?
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