With the popularity of e-commerce, more and more companies have realized the importance of online promotion and marketing. Of course, the first step is to build a corporate website for the company, but many companies think that making a website is to put the company's products If you put them all up, customers will come uninvited, and you will never consider optimizing the website for search. As a result, no one will care about the website after it is completed. We know that the faster the snapshot of the website homepage is updated in the search engine, the better. The faster the website is updated, the better. Frequency, quantity, quality and homepage size are all important factors that affect search engine updates and rankings. So how do we optimize the homepage of corporate websites?
1. Streamline the website homepage page size and image size
Generally, corporate websites upload data and pictures through the backend, and the uploaded pictures are basically very large pictures of corporate products or promotional pictures. When displayed in the front desk, they take up a lot of bandwidth and the speed of opening the web page is very high. Slowness will actually affect the inclusion and crawling of searches. In fact, for homepage images, when the display is clear, we try to compress the image to the minimum, so that the website opening speed will be significantly accelerated. We recommend 2 image compression tools. , JPEG Imager (used to compress JPG, BMP, PNG and other static images) and Ulead GIF Animator (used to compress GIF images)
2. Change the Flash display on the homepage of the website to a picture slideshow
Almost all corporate websites will add a large FLASH on the homepage to promote the company and product display. In fact, search engines do not support FLASH very well, and it is basically difficult to include the content in FLASH. In fact, we can use picture slideshows. To replace FLASH display, but note that when using images, we must add an ALT tag to each image, which is more conducive to search rankings.
3. Optimize page code and use DIV+CSS layout
Now Web2.0 has become a mainstream trend, but we see that many corporate websites still use Tables for layout. We know that browsers open DIVs much faster than opening tables, so using DIV+CSS layout is It can reduce the waiting time for customers to open web pages and provide customers with a better experience. Using DIV+CSS for layout can effectively reduce error codes, improve the spider-friendliness of the page, and also facilitate future modifications to the page, especially overall modifications.
4. The homepage has a reasonable structure and substantial content.
After the construction of many corporate websites is completed, they become completely just a decoration. They are basically ignored and not updated. How can such a website have traffic? Since we have established a corporate website, we must take it seriously. First, we must ensure that the link to the homepage of the website is All are effective. Expired information and product links should be deleted in time, and company-related news and product information should be updated consistently.
Corporate websites generally have a relatively high weight in searches, but this does not mean that we do not need to optimize the website. On the contrary, in order to bring a better experience to customers and have a good ranking in searches, We should pay more attention to website optimization, not just website construction.
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