Today's corporate websites do not require optimization of the entire site like industry websites, but more keyword optimization. Especially when an Internet company receives orders from hundreds of enterprises, you will find that industry websites are not the only ones. The entire site needs to be optimized, and the internal optimization of the corporate site is also very important. Only when the internal work is done well can the external construction be done with ease.
So what should we pay attention to when optimizing the page of an enterprise website? The author has conducted relevant analysis and believes that it can be divided into the following aspects:
1. Three major tags (title, keywords, description)
This question seems to be a commonplace. What kind of title is conspicuous enough for a corporate website? The author personally believes that you can use underscores or separators to separate keywords and add the name of the corporate website. For example:. Keywords are keywords that are selected for products related to the corporate website. Of course, they are valuable. What’s the point of doing it without traffic? As for the writing method of description, the keywords must be cleverly integrated into the description without being abrupt or piled up. , just repeat the keyword about 2 times.
2. What should I do if 301 cannot be done?
In many cases, due to server configuration issues and low personnel efficiency, 301 permanent redirection cannot be done well. So what should we do? Don’t worry, there is another way to solve this problem. That's the "benchmark label", that's
Tag! is used to specify the default address for all links on the page. It is to position the website benchmark as that URL. It is equivalent to a permanent redirection. So how should this label be written?
Be sure to bring http://. The location to add is to fill in this code in the META tag of the page source code, where we write the title and keywords.
3. 404 page
Have you ever noticed that many corporate websites do not have 404? No one seems to care about this. The 404 page is not unimportant. Personally, it is best to add it. The note on the 404 page is that you cannot set the 404 page to jump directly to the homepage, which will be judged as cheating by search engines. It is best to set up guidance on the 404 page. The link can be to return to the homepage, return to the previous page, or add a call to the corporate website article to let the spider crawl up on its own.
4. robots.txt and sitemap
It is also a common problem for corporate websites that they don’t like to set robots.txt. I don’t refuse to set it up. Personally, I think it is better to set it up. It is best to block some JS. There is also a sitemap. Is it important? Of course it is. Sitemap The settings can allow spiders to better index the entire enterprise website. Adding sitemap to robots.Txt can let spiders know how to crawl. The way to write it is to add sitemap: http://sitemap address to robots.txt. Just add all the formats including xml and hml. Is it OK after doing this? Wrong, you still need to submit them to Baidu and Google. Submit them to Google through Google's website management tool, and submit them to Baidu through the Baidu Webmaster Platform.
5. Keyword layout and density
There seems to be no accuracy for the layout and density of keywords. Yes, I personally feel that practice brings true knowledge. Only by practicing it can you know what the truth is. As for the keyword layout of the word "four places" that everyone said before, it is feasible, so what is the word "four places", which is the title of the website, keywords, the first time on the homepage, and the keyword layout of the inner pages. There is no problem with the first two, the first time on the homepage I feel like it would be better to set it in the column. The other is keyword density, which is about 5%.
6. Other factors
What are they? Slowly speaking, the first one is the secondary navigation. What is the secondary navigation? The secondary navigation is different from the main navigation and is used for the tail settings of the website. The second one is to decentralize JS. I don’t know if you have tried this. Put the JS calling code at the bottom of the page. Third, the use of H1-H3 codes should be properly coordinated with the construction of the website, and H1-H3 should be applied to the website without making the website appear obtrusive. Fourth, the alt tag. Everyone knows that alt should contain keywords. Many people pile keywords together and then it is OK. This kind of piling has no effect. Because it is most appropriate to set it to a simple sentence containing keywords. Fifth, why do you say this is not b? I personally think this is better than b. Sixth, the reasonable use of nofollow tags. I don’t want to say more about this. Just use it where you think Baidu shouldn’t go. The sixth is the staticization of web pages. Why is it put at the end? I feel that Baidu is now obsessed with dynamicization. It’s not that sensitive anymore. It would be best if the corporate website can be made static, but if it cannot be made dynamic, then so be it.
Okay, no nonsense, let’s leave it as it is, let the judges make do with it, and let’s do the bidding.
This article is provided by Lu Cong, a popular moderator and expert. The blog is down, so I won’t write the URL. Everyone is welcome to repost it!
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