Can a third-party medical consultation website be built? With the economic development of our country in recent years, everyone's life has become better and better. People are paying more and more attention to their own health. Faced with the shortage of doctors and patients in state-run hospitals in our country, There are many phenomena. Private hospitals have sprung up in recent years in many areas, especially in economically developed coastal cities. Through exploration in the past few years, everyone has gained some ideas on the management of private hospitals, but everyone still does not have too much trust in private hospitals. , the Internet is an emerging media, many hospitals have their own websites for promotion, and now there are third-party medical consultation websites in large and relatively large cities. Their profit model is: through optimization---patient consultation--- Introduce to the hospital----withdraw the medical expenses. Do you think this approach is credible? Is this approach profitable? Let me talk about my own opinions first.
I think this approach is credible and can make a lot of money. I now work in a private hospital. The content of my work is mainly about website optimization. Based on my experience, I make a keyword (if it is a If it is a new website, it will take at least 3 months. If it is an old website, it may take about 20 days to a month. Of course, it may be more difficult to create national keywords. Now some Internet companies have set up a department to build third-party medical consultation websites. The entire department needs about 15 people. Let's take plastic surgery as an example. It requires about 7 editors to be responsible for updating the website. The number of articles I update every day is about 50; there are about 4 optimization personnel responsible for adding external links and promotion of other media such as forums, and 2 managers. The main profit model is to get rebates by introducing customers to hospitals. If such a website can be implemented, it will be very promising. Nowadays, basically all private hospitals carry out offline marketing, that is, they recruit salesmen to go to beauty salons and clinics, introduce patients through these places and then give them rebates. Most of the rebates are more than 25%, which is very high. of.
If you want to build such a website, you must first have a clear positioning. First: Which medical departments should be covered? Should it be comprehensive, or should it deal with certain aspects such as men's medicine, plastic surgery, and gynecology? Secondly, should it be a nationwide service? Yes, it is still a certain province or city. The development model of many such websites now is national plastic surgery and beauty consultation websites. Because the keywords of such a website are nationwide, the initial investment may be relatively large. The income may be very small in the first six months or even longer. It must be a loss-making state for the first time, but if you do so after half a year, The website planning is reasonable. If the operation goes smoothly, it will usually be formalized in half a year. The income is relatively objective. Of course, it is possible that the entire investment will end in failure, because relatively speaking, many hospitals are doing website consulting and optimization, and there are also There is a certain degree of difficulty, so everyone must think carefully before entering this field.
I have some opinions about creation recently. I hope it can be of some help to everyone. If you have any questions, you can communicate with me. QQ:275760916. The article was first published at: http://www.809SEO.com/Article/33.aspx . Please indicate the source when reprinting.
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