Nowadays, private hospitals across the country are mushrooming and expanding rapidly. Internet marketing has also become an important promotion method for private hospitals. The most direct one is website promotion. Many bosses have begun to focus on website optimization in order to save costs. SEO can It saves a lot of expenses on the entire promotion process, so it is a lot of pressure for optimizers. The competition in marketing activities of private hospitals is fierce, and website optimization and promotion is even more so. Website optimization and promotion are ultimately based on brand promotion and conversion rate. All private hospitals that do not pay attention to brand will not last long in the medical industry.
I have not been in contact with private medical care for too long, and I have a little experience with network optimization and promotion. Internet marketing of private hospitals is not just about making a beautiful or retro website and putting it on the Internet for promotion and optimization. When users see the first page of our website At a glance, it already involves the conversion issues that we rack our brains about every day, 1. Bidding (ranking) conversion 2. Article artist conversion (user experience, website interface, beautiful article quality conversion) 3. Consultation conversion (consultation (consulting skills, professional knowledge, consulting attitude), these transformations are like the food chain. If any aspect is missing or mistakes are made, all our efforts will be wasted. I am here to talk about website conversion. I hope it will be helpful to novices who are starting out like me. I also hope that experts and seniors can give me corrections.
First, market analysis
Market analysis is necessary. We need to analyze the age, gender, occupation and consumption level of our users so that we can formulate the website tone, structure and layout based on the analysis results. Only the appropriate website tone layout will give users a sense of intimacy and increase the number of users. User stickiness and trust in the website.
Second, the production of art
With the market analysis results, we began to develop a website based on the plan. When making the website, we should do it according to the market. We should decide whether the website is gorgeous or simple according to the department. Too much pursuit of gorgeousness will make patients feel that they cannot afford it. This implies that Depending on the situation, the website sections must be carefully analyzed and discussed by planners. Where to place experts, treatments, and cases, etc., will directly affect the conversion rate, so you must be careful and cautious. Secondly, the details of the website are important. Websites focus on details. , including the processing of text and pictures, must be delicate and pay attention to details. The last thing is the structure of the website. The website structure should be adjusted according to the requirements of the optimizer.
Third, website details are extremely important
1. When optimizing the website, you must make more adjustments to the article pages. The articles must be concise and clear, and the pages must be generous. Add tags, promote articles, and related articles. This is indispensable. After all, most of the consultations generated by patients are on the article pages, so it is necessary to Pay special attention to the article page,
2. Try to have the hospital’s address and phone number, or simple and clear advertising words at the bottom of the header of the website.
Fourth, optimizers adjust details
After the website is formed, it is handed over to the optimization personnel. The optimization personnel must adjust the website from an optimization perspective without changing the overall situation, so as to facilitate ranking.
Because I didn’t think too much about it, I just wrote it casually. There are too many specific details to mention one by one. In short, I still hope to be kind to the private hospitals around me that focus on brands and care for the future of our medical consumption. Because there are more and more people who need special, better, high-quality medical services and elegant medical environment.
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Editor-in-Chief: Yang Yang, the author’s personal space that cannot be opened