As websites in various industries on the Internet have experienced a long period of development, many cheating optimizations have been eliminated by search engines, thus making the industry move towards a more rational and formal development trajectory, especially for today's industry that relies on search engines for survival. A good website, good user experience and better optimization of the website to make it rank as high as possible have undoubtedly become the top priority for every website construction and subsequent work.
Website design work has gone from blindly following the trend to now facing search engines and users, which is undoubtedly a very wrong point. Therefore, many well-developed websites have realized these mistakes and began to revise the website, add functions, etc., so that Its website is more loved by users and search engines, but it is often unable to do a good job of balancing these issues. This is undoubtedly a problem that many webmasters are more worried about during the revision or upgrade process. Today, the editor summarized and I would like to share with you some of the technical work that I have done to continuously revise and upgrade my website and still keep the ranking high. I hope it can help all my webmaster friends!
How to better take into account the SEO optimization of the website itself to ensure the ranking of our website, and how to improve the user experience of our website. Today, the editor mainly made a series of summaries on the design of our website. If your website If you need to revise and upgrade, you can refer to the following points:
1. The layout is simple and clear, and the code is streamlined.
For search engines that are becoming more and more intelligent, they hate a lot of redundant code, so we must try our best to streamline the code of our website in website design. Of course, this point needs to ensure that the same function can be achieved. In this case, for example, when the table changes to a DIV layout, the CSS code should be streamlined as much as possible, and when using DIV for layout, we should try to reduce the nesting of DIVs as much as possible, so as to better comply with Baidu's official release. web2.0 standard matters.
At the same time, when we layout the website, we must make it as simple, generous, and clear as possible, and we must make reasonable use of the DIV structure as much as possible to make our website static. Only in this way can we get the love of spiders better. Thereby crawling more.
2. Processing of JS and CSS script calls.
In the process of making our website static, we often need to use javascript and CSS styles. At this time, we habitually organize them into corresponding JS files and CSS files, so as to achieve the same effect by calling them. We will not write these codes directly in HMTL, because this will cause a large increase in website code and make our site pages load too slowly. This will directly affect the crawling of spiders on our website, so the code is integrated. Calling is a very important point in our optimization.
Note: Generally speaking, the page size should not exceed 120K.
3. Clear and eye-catching navigation design.
For a website, navigation plays a role in subdividing the website layout so that users can find the content they want more quickly. However, for search engines, navigation plays an important role because we all know that navigation is usually comprehensive. It is common to all websites, so we must make the navigation as clear and tidy as possible, so as to better understand the role of navigation in our website.
In addition, because search engines are not as good at crawling images and Flash as text, when making navigation, we need to avoid using images and FLASH for display as much as possible. If you must use images, please be careful. Remember to add the ALT attribute.
Note: FLASH spider cannot read and crawl. If you insist on using it, it may be better for the user experience, but it is a disadvantage for SEO optimization, so the editor recommends that you use it carefully.
4. The use of html tags should be rational.
For those skilled artists who are proficient in CSS, whatever performance effect your website needs can be achieved using any HTML tag. For example, for our common titles, H1 and span tags can be used. It can achieve consistent effects and will not affect our user experience work at all. However, for SEO optimization, it is a world of difference, because in the eyes of search engines, the weight of each H1-H6 tag is different. , the weight order is H1>H2>H3>...>H6 and so on.
Generally speaking, the editor recommends that it is better for a tag such as H1 to appear only once on a page, because things are rare and expensive. And from the above example of the editor, we can know that the use of html tags is a very important skill. Big knowledge, you must think twice before using it with caution, and you must understand the pros and cons of the labels you use.
5. Optimization of website directories and columns.
In the process of staticizing our website, we need to pay attention to the static processing of the website's directory and columns. Simply put, it means setting up different directories for different columns to ensure that our website can be clearer and hierarchical. change. For example, for a simple corporate website, the column navigation is as follows: News Center, Product Center, Online Consultation, etc. We can set up the news, PROducts, and services directories in the directory of the site to store the channel pages under the columns of our website. , columns, and content pages, etc. At the same time, we should try not to divide the directory more than three times, and try to shorten the length of our website URL address as much as possible.
6. The website page layout must be reasonable.
For this topic, there are many trivial matters, but everyone knows that "details determine success or failure", so we also need to do a good job in these trivial matters, because only in this way can we better ensure SEO optimization. At the same time, it can also gain the favor of users.
1) Breadcrumbs spam navigation.
2) Vertical page turning function.
3) Set the previous and next buttons for the article page.
4) Recommendation function for related articles and popular articles.
7. Functional items that are conducive to user experience.
As search engines regard the user experience of a website as one of the important criteria for website ranking, various websites have immediately launched many features that are beneficial to the user experience. Today, the editor will introduce these common features that are more beneficial to the user experience and will not affect the SEO optimization function. A simple summary is made for your reference:
1) Navigation follows the user.
2) Article upvoting function.
3) Article evaluation function.
4) Return to the top function with one click.
5) Baidu sharing function.
6) Ranking column function.
Summary: In fact, the topic of balancing SEO optimization and user experience work is a topic that many developing websites are constantly discussing. Today, the editor has compiled the above content for your reference. If you feel it is inappropriate or better, Methods are welcome to discuss together. This article was originally shared by Game Name Network http://www.name2012.com/ . I hope that friends who reprint it will remember to retain the link and copyright. I would like to express my gratitude to you.
(Editor in charge: Chen Long) The author’s personal space