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With the widespread popularity of SEO in the webmaster industry, SEO research has become more and more detailed. From the overall optimization of the website to the current optimization of details, it can fully prove the progress and development of China's SEO industry. develop. So after so much verbosity, what the author wants to share with you today is one of the key points in the details of SEO optimization, which is URL optimization. I hope it can be helpful to all webmasters.
When we optimize the website, many webmasters think that static is good and is conducive to spider crawling, so the same is true for URLs. A large amount of static text is used to compose URL addresses, which is beneficial to spider crawling. In fact, this is not entirely the case, because as search engines continue to improve and update, many symbols are recognized by search engines and can be included by search engines, so this page will naturally be included. In addition to this, there is also the short URL, which is easy for users to remember and facilitates next visit. So below, the author uses some of his own experiences to explain in detail to you some of his personal opinions:
Over the years that I have been doing website work, I have found that many webmasters will make their website homepages static. However, from the author's experience, this is actually not a good thing, because everyone knows that if our space has buffering , then the content we update and publish will not be displayed. At this time, we need to continuously publish content, and constantly update the homepage and columns of the website. Putting aside the trouble, in terms of snapshots, sometimes we will find that we If several snapshots of different times appear on a page, this is actually affected by it. Everyone knows that search engines have made great progress in terms of technology. From the beginning, they only recognized alphanumeric characters, and now they recognize more and more characters. For example, the two characters ? and & are now recognized by search engines. If it is recognized, the page can also be included. Therefore, when we optimize the URL of our own website, there is no need to deliberately pursue static. In fact, in some cases, the effect of dynamic is far higher than static for search engines. Therefore, the URL writing method that the author recommends here is to use a moderate amount of dynamic effects on the home page, pseudo-static effects on the column pages, and static effects on the content pages. Because everyone knows that spiders generally crawl websites from left to right, and the content on the homepage is naturally the easiest to crawl, and then crawled in order, so it is relatively reasonable to use such optimization.
As for the column page, the author also said above that it is best to use pseudo-static form for optimization of the URL, because when we are talking about the home page, the column page is a relatively good supplementary explanation. In addition, in When optimizing the URL of the column page, do not use too many special characters. If you must use them, you should also use characters that can be recognized by the search engine. If? and & are both acceptable, in addition Some of them are just spaces, which can also be recognized. If it is unrecognizable, even if it is included by the search engine, you will find that it will be deleted soon. Therefore, it is in vain, and it is better to use identifiable ones as much as possible for the best effect.
The last thing to talk about is the optimization of the URL of the content page. Everyone knows that each content page has a URL form that we have specified before, so that the numbers are in the form of 1-99...and so on. This is the complete state. Yes, it is very conducive to search engine inclusion. But if we must create some redirect links, we will find that many pages will have two or more URL addresses on one page, resulting in duplication of content. Sometimes they may all be included, but the results will still be deleted by search engines, so For the author, it is better to use pure static format.
Summary: The URL optimization that the author shares with you today is mainly for the more common Chinese sites. As for English sites, the author has not done it before so I don’t know much about it. This article was originally created by the webmaster of www.QQyjx.com Yijingxuan. Reprinting is welcome. Please indicate the source and respect the originality! Well, I will share it with you here today. See you next time!
Editor in charge: Chen Long Author's personal space at www.qqyjx.com