Hello everyone, my name is Xu Ziyu. I wrote an article before, "Long Tail Keyword Mining Tips 1: Clarify Four Questions." The response was very good, which gave me great encouragement. What I want to share with you here is also about long tail. I have some experience in keyword mining. I hope that my experience can help everyone better complete the work of mining long-tail keywords.
Without further ado, in the previous article we clarified the four issues of long-tail keyword mining, what I want to talk about next is the three aspects that need to be done in the process of mining long-tail keywords.
1. Analyze user psychology
Many times, we need to analyze user psychology at the beginning of mining long-tail keywords. Only by better grasping user psychology can we be more likely to let users visit our website. Analyze user psychology and find what users need most. We create high-quality content for them, so that it can be converted well.
Let me introduce to you two issues that should be paid attention to when analyzing user psychology.
A. Why do we need to conduct user psychological analysis? What are the benefits?
Because the traffic of long-tail keywords is the most accurate, only by analyzing user psychology can we better grasp the information users want, and can we be prepared to create excellent content to attract users to visit our website, so that we can better grasp Only with these precise flows can we have a better chance of being converted into actual benefits for us.
B. So how to analyze it specifically?
First, find the main keywords, and naturally expand some possible keywords based on these main keywords. For example, the word "integrated ceiling" can be naturally expanded into "integrated ceiling network", "integrated ceiling brand" and "top ten integrated ceiling brands" etc.; and then expand long-tail keywords according to the user’s search habits. In fact, if you study Baidu carefully, you can quickly discover the user’s search habits. For example, if you want to know the meaning of “integrated ceiling”, many people will search for “ What is integrated ceiling? "What does integrated ceiling mean", etc. These are actually long-tail keywords that we can mine; then we need to find out what the real intention of the user is in searching for this information, whether it is clear or not, and whether it is possible It brings benefits to us. For example, if a user searches for "integrated suspended ceiling" and enters our website, it is very unclear. If he searches for "what is integrated suspended ceiling", then his intention is very clear, but such visitors generally do not It may bring a lot of benefits to our website.
2. Create excellent content
Analyze the user's psychology, dig out possible keywords, and then create excellent content around these selected long-tail keywords to give users the best knowledge, the information they want most, and the best and fastest solution User needs, let users come with expectations, leave with joy, and think of coming to our website again next time they want similar information. These things are what we need to do when making excellent content, which is easier said than done. Below, I will specifically introduce to you the benefits and practices of producing excellent content based on two issues.
A. Why do we need to create excellent content for the website based on long-tail keywords? Can't you do it?
First of all, this problem should be divided into two aspects. On the one hand, once a website has high-quality content, it will have the following six benefits: a. It can allow search engines to give us good evaluations;
b. Can attract more people to our website;
c. Can give users the best experience;
d. Can improve the viscosity of the website;
e. Can improve the conversion rate of the website;
f. Can bring more benefits to the website.
On the other hand, content is king has always been our slogan of the times, and this slogan will continue to be used in the future. Combining long-tail keywords and creating excellent content means precise traffic plus high-quality content. Combining traffic as king and content as king is the strongest way.
Some webmasters say: I just don’t want to create website content. I like collection, I like pseudo-original content, and I don’t need to do anything long-tail, but my website still ranks very well and has high traffic. I admire such people very much, but I also strongly hope that such webmasters will work hard on high-quality content and optimization of long-tail keywords. If you do these two aspects well, your website will be more perfect. , especially webmasters who want to make money from this website for a long time. Not producing long-tail and high-quality content may have a certain effect in the short term, but it will definitely not last long.
B. How to create good content for the website based on long-tail keywords?
Now that we know the benefits of excellent content, we need to take action. Personally, I feel that excellent content must first meet the following points:
a. High degree of originality or pseudo-originality. A good article and a beautiful picture are all your own. If you really can’t find enough, you need to be pseudo-original. You should also pay attention to the method of pseudo-originality. You should pay attention to additions, deletions, insertions and changes in the article. It is best to use your own Reorganize the language, pay attention to changing alt tags on pictures, and add watermarks to those that can be added, and add watermarks to those that look better.
b. High relevance and authority. High relevance is something that website content must achieve. Some people find some articles that have nothing to do with the website theme to fill in the content construction of the website. This is a very low-level mistake. I believe that only novices will make it. This error. High relevance will accumulate weight for our website. In addition, high authority is also a very important aspect. For example, if your website is in the medical field and you have an article interviewing the top experts in the industry about common questions and troubleshooting about a certain disease, then this article will be very good. Yes, very authoritative. Of course, the article must be original.
c. With pictures and texts, Flash and video should be cited appropriately. This has been mentioned many times, and you must pay attention to the appropriate amount here, because currently most search engines do not have the ability to index these files, which will have a certain impact on your website.
d. Involve users. Interacting with users is a great way to increase your website’s conversion rate. Many times, making a poll on the website, or giving users the function to express their opinions, or encouraging users to repost pages of our website and giving rewards are very helpful for our optimization.
3. Analyze the conversion rate of these long-tail keywords
After understanding user psychology and creating excellent content, we must not forget to analyze the conversion rate of these long-tail keywords. The conversion rate of long-tail keywords directly affects the benefits that the website can generate, so it is necessary to regularly analyze the long-tail keywords of the website, put down some long-tail keywords with low conversion rates, and make great efforts to develop long-tail keywords. High conversion rate. In this way, we will gradually make the best use of long-tail keywords to achieve benefits for us. The analysis of the conversion rate is very simple, that is, the number of IPs that can bring benefits to the website in a period of time is divided by the percentage of the total number of visiting IPs. I will not go into details here. The key here is that everyone should be diligent and persist in doing it. Many people do not have the courage and determination to persist.
Okay, that’s it for introducing some of my experiences. Hope you all can learn something. Friends who feel good about it should give more support.
This article is provided by Xu Ziyu, the editor of Integrated Ceiling Network ( http://www.china-jcdd.com ). Everyone is welcome to reprint. Please keep this link for reprinting. Thank you for your cooperation!
Thank you Xu Ziyu for your contribution