I have to admit that the trivial, arduous, and persevering work attitude of SEO work will occasionally bring all kinds of inexplicable feelings of loss to SEO workers, because this is SEO. SEO requires persistence, pondering, practice, and skills... The feeling of loss is not terrible. It is normal to be emotional occasionally at work. However, you must not be disappointed with your work. Once you lose confidence in SEO work, you will lose confidence in it. If the website has no confidence, it means that it has no confidence in itself! SEO work deals with search engines every day. Because of this, search engines are constantly changing the algorithm for ranking websites. However, websites are occasionally affected by search engines. Punishment is inevitable. Once a website is punished by a search engine and its keyword ranking plummets, for SEO workers it also means that the search engine is punishing us for our hard work. After the loss, it is more necessary to find the reason, because this is the work of SEO . When a website is punished, it is usually necessary to analyze comprehensive factors to find the reason. Perhaps every webmaster has his own method when encountering these situations. Here, we will briefly discuss the five major reasons why the website is punished. I will not give you more advice on the shortcomings.
One: Change the title; it does not mean that changing the title will definitely be punished by search engines, but you should be very clear whether you have changed the title when your website is punished by search engines.
Two: Space stability; space stability is more conducive to search engine crawlers crawling website information. If the space is unstable, search engine crawlers will not be able to open the page every time they visit the website, and the crawlers will not be able to enter the page to crawl information. As you can imagine, You know, search engines will definitely demote the website. Therefore, when choosing to purchase space, try to choose a reputable IDC.
Three: Friendly links; Friendly links are one of the important factors in improving the key rankings of the website, and are often one of the fatal factors that cause the website to be punished. Friendly links must be checked regularly. Once it is found that there are snapshot reversions in the friendly links, the site is not on the homepage, the number of included pages has suddenly decreased, and other signs of being demoted by search engines, the friendly links will be deleted in a timely manner.
Four: Article content; website content is undoubtedly the best original content. Original content is fresh "food" for search engine crawlers and is also the most popular information to crawl. Of course, the workload of originality is much greater than that of pseudo-originality and collection. Not all websites must be original. If the website weight is relatively high, it can be appropriately pseudo-original. Usually when updating the content of an article, keywords will be included in the text link. Once excessive keyword description links overlap too much, it will be a fatal factor that will cause the website to be punished. Furthermore, repeatedly collecting too many articles will only make crawlers tired of the website, and they will not be able to collect fresh information every time they visit. Search engines will also think that the content of the website is not of much use to users, thus causing the website to not be viewed. Search engine indexed pages.
Five: Over-optimization; in terms of SEO, search engines pay more attention to "natural" websites. It is inevitable that websites will be punished by search engines due to over-optimization. As the saying goes, haste makes waste. Usually, the most common work done in SEO work is nothing more than external links and content. External links are not a matter of 10 days and a half, but require perseverance and accumulation over time. It does not mean that if you add dozens or hundreds of external links today, you can ignore them after a while. This effect is often a failure. The same is true for article content. If you update 3-5 articles today, update 1 article tomorrow, update the day after tomorrow if you have no time, and then update a few articles a few days later, irregular update frequency will not effectively increase the weight of the website, but will also increase the weight of the website. There may be cases where the page is not included. Therefore, we should also pay attention to "natural" phenomena during the optimization process.
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Editor in charge: Chen Long Author's personal space for Shenzhen foreign trade website construction