Friendly links are the most important in external link construction. Generally, each website has a person who specializes in exchanging friendly links. One or two links are exchanged every day to gradually and steadily increase the weight and ranking of the website. Even some websites Specially pay high prices to purchase links from some high-weighted websites to quickly increase the weight and ranking of the website. From this, we can see the importance of friendly links. Because good friendly links can increase website weight and ranking, improve website inclusion, increase website traffic and reduce website bounce rate, it can be said that good friendly links directly determine the development of the website. Since there are good ones, of course there are also bad ones. Bad friendly links will drag down website snapshots, make the website's weight output unbalanced, referred to as backposting, and even cause the website's authority to be reduced. Therefore, bad friendly links can also bring devastating blows to the website. The quality of friendly links depends on how you choose the website to exchange, not the website itself, which can be controlled manually. Let me talk about how to choose friendly links:
1. Look at the weight of the website, that is, PR
Nowadays, many people say that Google has withdrawn from China. Don’t pay too much attention to PR when exchanging friendly links. In fact, I personally think that PR has nothing to do with Google’s withdrawal from China. It is just a measure of the important value of a website in search engines. Although PR has been around for a long time now It has only been updated once, but it can roughly indicate the weight of the website without much deviation. Therefore, you still have to look at PR when exchanging friendly links. Moreover, the import weight of friendly links has a PR score calculation formula. The weight value obtained by a friendly link = (1-0.85) + 0.85* (PR value of the website/number of exported links). 0.85 here is the standard for a website. As for the voting weight, it can be seen from this formula that when we exchange friend links, we must refer to the PR and the number of exported links. The higher the PR, the higher the weight value obtained. The last thing I want to say is that you can also refer to the "Baidu Weight" in "Aizhan.com" to replace the PR calculation. I personally feel that it is quite accurate.
2. Look at the number of export links
As can be seen from the formula just now, the number of exported links from the website will also affect the weight value we get. The smaller the number, the higher the weight value we get. The greater the number, the less we get. When the number is large, When it reaches a certain number, the weight value we obtain can be ignored. This export link can also be calculated based on the formula. I haven’t used this for so long that I have forgotten it. It’s a tragedy. Anyone who knows can write it in the comments below. Generally speaking, depending on the PR value, the number of exported links is between 20-50.
3. View website snapshots and include them
The date of the website snapshot will not directly affect the weight and ranking. The reason for looking at the snapshot is because it can affect the inclusion of the website. How recent the snapshot is represents how frequently spiders crawl the website. The more spiders crawl, the more content the website has. The easier it is to include. When crawling friend-linked websites, spiders will also crawl to our website along the links on their websites, crawl the content of our website, and increase the inclusion of website content. This is also the reason for looking at the collection.
4. Check the friendly links of the exchange website
Looking at this, the main purpose is to prevent the website from being implicated and causing the authority to be demoted. There is a special word: Lianzu, which refers to this aspect. If there are websites in your friendly links that have been demoted or K-ed by Baidu or Google, then your website will also have a certain chance of being identified as a cheating or spam website. Then be punished together.
5. Look at the code
Some people are just mean and specialize in adapting codes to deceive friendly links. For example, Wolf Rain a few months ago. The biggest reason why the word SEO came to the top is that his website has more than 400 one-way friendly links. He used hidden links, NOFOLLOW Tags, bridge pages and other cheating methods are used to mislead us into exchanging friendly links with him without letting search engines see it. In fact, as long as you look at the code carefully, you can basically see the clues, such as the NOFOLLOW tag and hidden links.
6. Check whether the content is collected
Baidu identifies the collection site as a garbage site and links to garbage sites, which has serious consequences.
7. Look at the domain name
The domain name is mainly used as a reference. If it is a new site, but the external links and content are very high, it means that there is a problem with the site, and there will definitely be problems with the optimization method.
8. Look at external links
The sudden increase in external links or the rapid increase all the time indicates that it may be a mass posting. Too little is not enough, which means that the website does not build external links very much.
The last thing I want to say is that friendly links cannot be done overnight and need to be developed over the long term. Generally, you can only add 1 or 2 links a day, and you can only delete links one by one. Adding too many or deleting too many can easily lead to a loss of authority. It is also necessary to keep records when adding friendly links, such as: QQ, exchange time, PR, external links, inclusions, snapshots, etc., in case there are changes. You should also check the friendly links every day. Once you find that they have been demoted, Or those who remove links to our website must be dealt with immediately, but they must also be done one by one and cannot be rushed. This article was published by Schindler SEO and printed in Fuzhou http://www.fzywzx.com . Please keep the link for reprinting!
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