Webmaster friends who are running websites now, if they don’t know about SEO optimization, they will definitely be laughed at as being outdated. However, in the eyes of many webmasters, SEO optimization is actually to get the ranking of the website to the homepage. It is best to be able to To get to the first place, this kind of optimization ability is the highest level, but the author believes that SEO optimization is not just as simple as raising the ranking of the website, but to help the website achieve real sales through SEO optimization, and at the same time The key is to gain a good brand image. Only such SEO optimization can be considered a successful optimization!
However, limited by the inherent thinking mode, many webmasters use various urgent methods to build website content and build external links to the website in a short time in order to get their website rankings to the homepage as soon as possible. The content of the website can be spread throughout the streets and alleys of the Internet. Naturally, the ranking of the website will rise as a result. However, many webmasters have found that after such troubles, although the ranking of the website has increased, the traffic of the website has not increased. Improvement, not to mention, website traffic conversion rate! Many webmasters are troubled by this, and the root cause of this problem is that they fail to grasp the core content of SEO optimization! That’s user experience and marketing!
1: Improving website ranking is fundamental, and improving user experience is the purpose
This is the first focus of a correct SEO optimization strategy. In fact, getting a good ranking is to allow the website to help more users. In fact, it is to let the brilliance of the website spread to the hearts of every user who needs to shine. This It is a feeling of fraternity, so when we do SEO optimization, no matter where we are ranked or where we are, we must maintain a good user experience, so that users can immediately feel everywhere when they come to our website. With help, this experience requires many details to be realized!
For example, website design, an excellent website design, in addition to meeting the SEO optimization requirements of the website, also needs to reflect people-oriented thinking everywhere. If your website architecture must have a left-handed usage habit, you will definitely encounter a lot of criticism. , because you violate the usage habits of most right-handed people in China. If you do not optimize it strictly in accordance with the usage habits of the target users, it will be difficult to obtain a high user experience!
The construction of the same content should reflect the user experience rather than simple keyword stacking, because many people have found in researching search engines that the greater the density of keywords, the easier it is for Baidu to include them, and at the same time, they will be given a higher weight. , which provides an opportunity for webmasters who want to take shortcuts. However, although those web pages that are purely keyword stuffing are included, how can they praise their ability to attract users? Therefore, content construction must still be people-oriented to deliver a good user experience!
2: The ultimate goal of SEO optimization is to market the website
Nowadays, when many people are doing SEO optimization, they often publish a large number of external links to make search engines think that your website is recognized by many websites, thus giving you a good weight. However, it is very difficult to just publish external links for SEO optimization. It is difficult to reflect the brand of the website, because these bare external links cannot bring any positive information to the website at all, but make users feel very disgusted. Baidu's spiders will also have the same idea, even if it is because of this The website's ranking has been improved, but because the website's reputation and branding are very poor, it cannot convince users of the authority of your website!
Therefore, when making external links, if combined with soft articles, then this external link will be given a marketing mission, and it can also create the brand awareness of the website, because in soft articles, good brand information can be embedded. Like many well-known companies, there is always an exciting history. Even Apple, which was founded only a few decades ago, began to become a legend because of Steve Jobs! Therefore, the power of the brand will be infinite, and the ultimate goal of SEO optimization is to release the brand characteristics! Only in this way can we prove the success of SEO optimization!
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