Good afternoon everyone, I am the webmaster Ayu. In yesterday's article "Experiences and Lessons from Operating a Source Website for Two Months" I shared with you that the site gained a relatively good weight within two months of being online. of joy. Unexpectedly, when I checked the website weight this morning, I found that the ranking of one of the keywords had actually declined. Although it was only a small demotion, it still attracted my attention. Well, today Ayu will share with you his analysis and countermeasures on the reasons for the slight decrease in the weight of this site. I hope it will be helpful to friends who have also been weighted this time!
When a website is demoted, the reasons are usually relatively simple, such as: the friendly link website is demoted to implicate itself, the search engine has adjusted the algorithm, most of the website's external links have been dropped, over-optimization, website cheating, website server speed Wait. Okay, let me analyze them one by one.
This site has never had SEO cheating once in the 2 months since it was launched (100% guaranteed), so this reason is excluded. There haven’t been a lot of external links dropped, after all, the external links we have made are relatively stable. In addition, today is close to the end of the month, so Baidu may be updating or adjusting the algorithm, and there is a certain possibility that the ranking will be reduced accordingly. Then recently, the server opening speed is not very good, especially at night. If this is the case, it is understandable that the server will be demoted. Over-optimization seems unlikely, because I have always optimized the website at a "constant speed". After all, stability is the most important thing! I exchanged two friendly links a few days ago, one of which is a new site and has a low weight. It is possible that it will implicate me in demoting my power.
This analysis makes it clearer that the reasons for being demoted are locked in three points: friendly links, Baidu update algorithm and website access speed is too slow. Next, let’s think about solutions!
1: Friendly links lead to authority reduction
It is a very common reason for your own website to be demoted because of the link to the other party's website. In fact, this is also one of the problems that is easy to deal with. We only need to remove the link to the website that has been demoted. Generally, it does not take a long time. The weight of the website will naturally come back.
2: The access speed of the website is too slow, causing the authority to be reduced.
Derating due to server reasons is more difficult, because the only solution to this problem is to change the server. Once the new server IP address is changed, the IP address of the new server must also be changed. This will be bad for the website, so if the problem is not big, as long as The space provider can give you a good solution, so there is no need to change the server!
3: Baidu updated its algorithm causing rankings to decline
Because Baidu uses a new algorithm to calculate website weight and ranking position, it is also a very common reason for the weight to decline. However, if you encounter such a situation, don’t worry, as long as you continue to maintain your website according to the original website update time and update frequency. Station, usually the weight will come back within a few days!
Okay, the above are all based on personal experience. I hope you can forgive me if there are any shortcomings. This article was originally published by Rainbow Auxiliary Network http://www.ch888.net . The original text was first published on A5 Webmaster Network. Please keep the link and source of the original text when reprinting!
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