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The 21st century is the era of the Internet, and now websites are a very common method of publicity. This method is low-cost, effortless, and time-saving, so everyone generally uses website promotion. However, while some people promote their websites, the effect is minimal and the results are disappointing. What should we do if we encounter this situation?
First: Check for omissions and fill them in, review the website.
First, we need to conduct a major inspection of the external and internal structure of the website. List the external and internal components. For example: Is the template of the website properly arranged? Does the content meet the user's requirements? What other things may the user want to know and collect? Are the colors of the website harmonious? How does the picture give people a feeling? And other questions, all Think carefully. Look carefully at every aspect of the website, and don’t overlook any element. Because every element has a potentially important role. This is also done to ensure that users can find more information on the website and improve the user experience. For this step, we need to review it carefully. You may not think it is necessary. But you have to think about it: Why should users stay on your website? What can your website bring to users?
Second: key points are highlighted and high-quality content is provided.
Most of the web pages are text. Of course there will be some pictures to combine. The first thing people see is the pictures, so the selection of pictures must be strict. Keywords must appear in people’s first line of sight, and the font design should be fresh and preferably a little interesting. Why put keywords in this position? On the one hand, it allows users to know the center of the content as quickly as possible and saves time. On the other hand, it can improve browsing efficiency so that users can find what they want. At the same time, you must also ensure that the number of keywords is neither more nor less. The content on the web page must be attractive and have a certain role and meaning for users. The content is updated every day, and there are also original articles. Because original articles are more valuable, original articles are also searched when searching.
Third: Build links and continue to the end.
The number of links will affect the ranking of the website. Therefore, we should pay attention to external and internal links. So how should we design and summarize links? External links are mainly connections between other websites, so we should negotiate with other related websites to find those of the same type and with intention to cooperate, as well as some that are truly genuine. Able to bring users to the website. This can support external links and make them go further. At the same time, we should also make a more advanced exchange link as much as possible, so that external links can play a big role. Of course, we must also consider the requirements of the other party to achieve the goal of mutual benefit and win-win results. This is also the purpose of cooperation. For internal links, we must pay attention to the construction of the overall structure. If the structure is not good, it will cause great inconvenience to users and reduce the user experience. When linking, it can only be one page and cannot exceed this number. Because if there are too many, users will not like it. And set limits on the number of internal links. Regardless of external links or internal links, there must be harmony and unity. We cannot only focus on improving one aspect, both aspects must be carried out simultaneously.
Fourth: Capture demand and improve conversion.
We build websites just to bring more help to users. While helping users, we can also get rewards. Therefore, the monetization ability of a website can be used as a criterion to judge the success of the website. Collection and traffic are important, but if there is no good monetization, it will be in vain. Therefore, we must truly think about the problem from the user's perspective. Ask yourself: What does this type of user need? And what can I provide to them? Once we figure out these most general questions, then we can easily analyze to find what the user needs. Always pay attention to new hot spots, which may lead to new development directions. We should also pay attention to some small changes in the market. Maybe a small change will create a new demand and then explore new business opportunities. Only by truly knowing the needs of users can we improve the conversion rate.
Fifth: Diversify promotion and quickly increase traffic.
When we build a website, we will definitely encounter problems about publicity, so what method should we choose to let more people know about our website? Not only let users know that this website exists, but also let them stay on the website to find what they want. Want something? Here’s my approach to a website. One: Join the big family of Weibo. Now more and more people are using Weibo and playing Weibo. So we can achieve the publicity effect through Weibo. On Weibo, you should actively participate in comments and have a wonderful discussion. This allows others to get to know you and your website. Two: Use your friends around you, or join some QQ groups that interest you in the content of the website. Fully mobilize the human resources around you, especially some friends who are engaged in website development, to cooperate. When you are in a QQ group that is closely related to your website, you can communicate more and communicate more. Let everyone know you, let everyone know you. Then gradually introduce your website to them. This is also a good method. Three: Attract everyone’s attention through news hot spots. There will be some very attractive news in China every time, so we can use these hot spots to link to increase traffic.
Sixth: Practice is the only criterion for testing truth.
In the process of making our website, everyone wants to make the website better and better. Therefore, when the website is not good, you should start from yourself, find out the shortcomings, and then improve it. And we must learn to learn more experiences from other people's practices, take the essence and the dross, and gradually improve the website.
Optimizing the website should come from theory to practice, so that the development of the website can easily achieve twice the result with half the effort. The above is my little opinion on website optimization. I hope it will be helpful to new webmasters. Please forgive me if the writing is not good. This article was originally reproduced by the material network www.tooopen.com . Please keep the link.
Editor-in-Chief: Personal space of Yangyang Author Material Network