In the process of website optimization, most webmasters spend most of their time and energy on the outside of the website, such as external links. In fact, in the optimization process, the internal optimization of the website is also very important, and it is a More difficult work, internal optimization is related to the layout of the entire website, user experience, search crawling, etc.
Let’s take a look at some of the more difficult aspects of internal optimization: ensuring the unity of website information, eliminating mutually interfering information, making it easy for users to understand and use, and making it easy to understand and crawl searches. Below, we’ll take a look at these four issues. Which strategies.
Keyword selection and optimization
The page title is definitely the focus of optimization. In the latest ranking algorithms of Baidu and Google, the title is still the top priority. Reasonable writing of the title will greatly improve the advantage of the web page in search. How to write the title of the article well? First of all, The title should closely follow the meaning of the article, and add 2-3 keywords in a very smooth manner. Do not stuff keywords or add them deliberately.
In addition to the title, we can also arrange keywords reasonably in the description tags and content, but we must ensure that their sentences are smooth and understandable. You can also use <H1><H2>, etc. to bold and add keywords. Color etc. Note: <H1> can only appear once in a web page.
Second page content and navigation optimization
The layout of the page content can greatly improve the user experience. We know that the upper part of the page is more important than the lower part, and the left side is more important than the right side, so we should put important information in the upper right part to attract users and search engines.
The navigation of the website must be placed in an important position. If your website has many secondary and tertiary columns, please do not put them all in the navigation bar. Your key columns should be placed in the navigation bar.
Build a reasonable and effective internal circular link of the website, such as the homepage-channel-column-small column-content-column-channel-homepage that we like to use now. This will allow users and searches to smoothly find the way to other pages. Of course, We don’t want to make this process too long. Generally, a 3-4-layer structure is enough.
Do not call content of three different types alternately
We must be very clear about the columns and content of the website, and prevent the same content from appearing in different columns, and different types of content from appearing in specific content. It is recommended that each page should have highlighted content and key content, occupying an important area. For most pages, let the irrelevant content only occupy a small part of the page, and the priority must be clearly distinguished.
4. Improve user experience
Make a simple but rich website map. In the map, we only need to include the column name and a simple column introduction.
It is recommended that the article list adopt the form of title + introduction, so that users can find the content they need more quickly, and it can also display more information and keyword information on the page.
Rich and colorful website content is the most valuable thing on the website. The optimization we have done above is all to highlight the value of the website content and make it recognized by users and searches. If your website content has no value, for example, it is completely collected. Content, no matter how you optimize it, the effect will be small and temporary.
The above are just the more common internal optimization problems we encountered. There are definitely many aspects that we need to improve together. I hope these can also be helpful and useful to everyone.
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Thanks to bestsky for your contribution