In fact, I have wanted to write this article for a long time, but because I am lazy and always shirk it, I have never written it. The purpose of writing this article is to spur myself on the one hand, and on the other hand, I hope everyone can learn from it. As a lesson, we can make the website better.
As a webmaster, there are actually many things to do. Instead of simply updating the website every day and sending out external links, we need to do more things to analyze the effectiveness of the work done the day before. The rankings have dropped, the external links have dropped, and the inclusion rate has dropped. However, many webmasters often do not do it due to laziness. They just spend the whole day sending out external links, but after all, the external links are included. How, is there any added effect. Will doing it in the same place every day not help rankings, or should we develop new external link publishing websites?
In fact, many things are often extremely simple. All we need is to use our brains, and it only takes a moment. But I believe that a large number of webmasters and SEOs may make this common mistake and send out external links in one day. I have posted a lot, and it should be helpful to the website no matter what, but I don’t want to use my brain to analyze how much help these external links have brought to us and whether they are beneficial to the website. Sometimes I make a similar mistake and don't want to go back and look at what I did yesterday because checking would also waste some energy. However, I gradually developed a habit and made these analyzes part of my daily work. .
First, I will check yesterday's work situation, where I posted the posts, and then check how the posts are collected. If they are good, I will continue to post, or increase the number of posts, thereby increasing the popularity of my website. If the external links are not good, I will check the recent weight and inclusion status of this website. Just like I used to like to post on Tuiyiyi, but in recent times, Tuiyiyi has been frequently attacked, and the server It was unstable, the database was under constant maintenance, and of course the posts were not well collected, so after observing it for another week, I made a decisive decision not to go there again, and to start exploring new resources again.
The second is to check the situation on the site, how are the articles published yesterday, how are they included, how many clicks are there, and in what time period are they most likely to be included. After long-term observation, you will definitely have some insights. Just like our website, I have figured out the habits of spiders now. Generally, if I publish an article at 11 a.m. yesterday, it will be easily included before 5 p.m., but if I publish it after 5 p.m., it will not be easy to be included. After observing this habit, I now publish articles on the site and try to ask our editors to send them as early as possible every day.
Third, it is necessary to set aside an hour every day for routine inspection. Friendly links must be checked every day. I remember last Friday, which was the two days of updating. It happened to be because I did not check the friendly links, and then the next day When I looked at the rankings, I dropped from the second page to the third page on Baidu, which was not bad. Then I looked at the reason and found out that two people had withdrawn my link. Moreover, the weight of the two people who removed my link is relatively high. So don’t forget this little thing every day. Sometimes just because of the negligence of these details, it will inevitably lead to big mistakes.
Fourth, analyze the competitors. In fact, this is still a small detail and does not take much time. The key is to record it so that you can introduce new things and discover some changes in the competition. I observe this every day. I search for my main keywords every day, then copy the home page and put it in a document. Then after a week, you will always find some changes, some sites have dropped, and some have stood up. At this time, we will analyze the reasons why others have dropped, how we can prevent it, and what are the reasons why other people’s websites rank higher. We can learn from how others rank up and analyze their external links. Friendly links, update frequency. You will definitely gain something.
What I wrote above are all my own experiences. I have gone through it step by step in practice. If you pay more attention, you will discover more, thereby making your website better and getting better rankings. This article is the hard work of the webmaster of the SMS platform http://www.mobile168.cn . I hope my experience can help everyone. Please retain the copyright for reprinting.
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